vsversusfinder

ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 vs ASICS Women's Gel-Venture 10 Running Shoes, 8,

Updated August 2026 — ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 wins on foot health and comfort, ASICS Women's Gel-Venture 10 Running Shoes, 8, wins on bestselling and versatility.

The ALTRA Women's FWD VIA offers superior comfort and foot health features, while the ASICS Women's Gel-Venture 10 is a more budget-friendly and versatile option.

Why ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 is better

Comfort

ALTRA features Altra EGO FLO foam for a plush feel.

Foot Health

ALTRA is endorsed by the American Podiatric Medical Association.

Design

ALTRA has a sleek and modern design.

Why ASICS Women's Gel-Venture 10 Running Shoes, 8, is better

Price

ASICS is significantly cheaper at $54.95.

Versatility

ASICS is suitable for both trails and roads.

Bestselling

ASICS is ranked 1338 in sales, indicating popularity.

Overall score

ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5
85
ASICS Women's Gel-Venture 10 Running Shoes, 8,
75

Specifications

SpecALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5ASICS Women's Gel-Venture 10 Running Shoes, 8,
BrandALTRAASICS
Price$99.97$54.95
Sales Rank232941338
CushioningAltra EGO FLOAMPLIFOAM
Upper MaterialMeshMesh
TechnologyAPMA SealRearfoot GEL

Dimension comparison

ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5ASICS Women's Gel-Venture 10 Running Shoes, 8,

Price Comparison

When it comes to price, the ALTRA Women's FWD VIA Road Running Shoe is significantly more expensive than the ASICS Women's Gel-Venture 10 Running Shoes. The ALTRA model retails for $99.97, while the ASICS is priced at $54.95, making the ASICS about 45% cheaper. This considerable price difference may influence budget-conscious buyers looking for quality running shoes without breaking the bank. If you’re after a more economical choice, the ASICS Women's Gel-Venture 10 presents an appealing option.

Brand Overview

Both ALTRA and ASICS are well-regarded brands in the running shoe market, but they cater to slightly different audiences. ALTRA is known for focusing on foot health, as reflected in the FWD VIA's recognition by the American Podiatric Medical Association. This endorsement highlights their commitment to promoting good foot health. Meanwhile, ASICS has a longstanding reputation for producing reliable running shoes that prioritize comfort and performance, as seen in the Gel-Venture 10. Each brand has its own strengths, appealing to diverse consumer needs.

Comfort and Cushioning

In terms of comfort, the ALTRA Women's FWD VIA features Altra EGO FLO supercritical midsole foam, providing a lightweight and soft underfoot feel. This innovative cushioning system is designed to deliver comfort during long runs. On the other hand, the ASICS Women's Gel-Venture 10 utilizes AMPLIFOAM cushioning and Rearfoot GEL technology, which enhances impact absorption and adds a softer feel at footstrike. While both shoes prioritize comfort, the ALTRA may offer a more plush experience, whereas the ASICS focuses on a balance of comfort and performance.

Design and Aesthetics

The design of the ALTRA Women's FWD VIA is sleek and modern, available in a light gray color that appeals to a broad audience. Its rocker shape is not just for aesthetics; it’s engineered to provide an efficient toe-off, making each stride feel more natural. In contrast, the ASICS Women's Gel-Venture 10 has a more rugged appearance, available in black and graphite grey. Its design is practical, featuring a trail-specific outsole pattern intended for grip on various surfaces. Depending on personal style preferences, one might find either shoe appealing for different running environments.

Performance on Various Terrains

The ALTRA Women's FWD VIA is primarily designed for road running, aiming to deliver a smooth and efficient running experience on paved surfaces. Its rocker shape assists runners in maintaining a natural stride while promoting forward motion. Conversely, the ASICS Women's Gel-Venture 10 is engineered for versatility, with a trail-specific outsole that improves grip on both trails and roads. This makes the ASICS a more suitable option for those seeking a shoe that can handle diverse terrains without compromising performance.

Sustainability

Sustainability is a growing concern in the footwear industry, and both brands are making strides in this area. The ASICS Women's Gel-Venture 10 incorporates a sockliner produced with a solution dyeing process, which reduces water usage by approximately 33% and carbon emissions by about 45% compared to conventional dyeing methods. While the ALTRA Women's FWD VIA does not highlight specific sustainability features, its emphasis on foot health may suggest a commitment to long-lasting quality. However, if eco-friendliness is a priority, the ASICS model stands out with its innovative manufacturing practices.

Bestselling Status

The ASICS Women's Gel-Venture 10 is a bestseller, currently ranked 1338 in sales, indicating its popularity among consumers. This ranking suggests that many runners trust and prefer this model for its performance and comfort. In comparison, the ALTRA Women's FWD VIA has a sales rank of 23294, which while respectable, indicates it is not as widely favored in the market. This difference in bestseller status may reflect varying consumer preferences and can be a factor for those looking for tried-and-true options.

Which should you buy?

Deciding between the ALTRA Women's FWD VIA and the ASICS Women's Gel-Venture 10 ultimately depends on your specific needs and preferences. If you're looking for a shoe that emphasizes foot health, comfort, and a premium feel, the ALTRA may be worth the investment at $99.97. However, if you prefer a more budget-friendly option that offers versatility and strong performance across various terrains, the ASICS at $54.95 is a compelling choice. Consider your running habits, style preferences, and budget when making your decision.