ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 vs New Balance Women's Fresh Foam 680 V8 Running Shoe
Updated August 2026 — ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 wins on foot health and comfort, New Balance Women's Fresh Foam 680 V8 Running Shoe wins on breathability.
The ALTRA Women's FWD VIA offers superior foot health features, while the New Balance Women's Fresh Foam 680 V8 is a more budget-friendly option with versatile performance.
Why ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 is better
Health Endorsement
APMA Seal of Acceptance for foot health
Cushioning Technology
Altra EGO FLO midsole for soft feel
Performance Design
Rocker shape enhances natural stride
Why New Balance Women's Fresh Foam 680 V8 Running Shoe is better
Price
30% cheaper than ALTRA
Popularity
Higher sales rank at 13,745
Versatility
Suitable for various activities beyond running
Overall score
Specifications
| Spec | ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 | New Balance Women's Fresh Foam 680 V8 Running Shoe |
|---|---|---|
| Brand | ALTRA | New Balance |
| Model | FWD VIA | Fresh Foam 680 V8 |
| Midsole | Altra EGO FLO | Fresh Foam |
| Upper | Engineered Mesh | Knit Upper |
| Drop | Not specified | 8 mm |
Dimension comparison
Overview of the ALTRA Women's FWD VIA Road Running Shoe
The ALTRA Women's FWD VIA Road Running Shoe is designed with a focus on promoting good foot health. It is priced at $99.97 and has a sales rank of 23,294, indicating a moderate popularity in the competitive running shoe market. This shoe is recognized by the American Podiatric Medical Association (APMA) for its health benefits, ensuring that wearers can maintain comfort and support during their runs. The shoe features a rocker shape that propels the wearer forward, enhancing the toe-off phase of their stride while maintaining a natural running motion.
Overview of the New Balance Women's Fresh Foam 680 V8 Running Shoe
The New Balance Women's Fresh Foam 680 V8 Running Shoe offers a more budget-friendly option at $69.99, making it about 30% cheaper than the ALTRA model. With a sales rank of 13,745, it enjoys a higher popularity among consumers. This shoe is designed for durability and comfort, suitable for everyday running, workouts, and errands. The Fresh Foam midsole provides a lightweight, cushioned ride, incorporating bio-based content to reduce its carbon footprint, which may appeal to environmentally-conscious buyers.
Comfort and Cushioning Comparison
Both shoes prioritize comfort but approach it differently. The ALTRA Women's FWD VIA emphasizes its Altra EGO FLO supercritical midsole foam for a lightweight and soft underfoot feel. This technology is designed to provide a cushioned experience while promoting good foot health. In contrast, the New Balance Women's Fresh Foam 680 V8 utilizes a Fresh Foam midsole that features bio-based content for an ultra-cushioned ride. This shoe's cushioning is precision-engineered for a lightweight feel, which can be particularly beneficial for long runs or workouts. While both options provide comfort, the ALTRA shoe may be better suited for those who value health endorsements, whereas the New Balance is geared toward everyday versatility.
Design and Aesthetics
The ALTRA Women's FWD VIA Road Running Shoe is offered in a light gray color, presenting a sleek and modern look that appeals to many runners. Its rocker shape not only serves a functional purpose but also contributes to its aesthetic appeal. Conversely, the New Balance Women's Fresh Foam 680 V8 features a precision-engineered knit upper that enhances comfort and ventilation. Its no-sew construction provides a seamless fit, which may resonate with consumers looking for a stylish yet functional running shoe. Both designs cater to different tastes, with ALTRA focusing on health and performance while New Balance emphasizes sleekness and comfort.
Durability and Build Quality
When it comes to durability, the New Balance Women's Fresh Foam 680 V8 is built to withstand daily use, which is critical for runners who log many miles. Its integrated rubber outsole enhances underfoot comfort, a key factor in durability. The ALTRA Women’s FWD VIA, while also durable, specifically promotes foot health with its APMA Seal of Acceptance, which could suggest a focus on long-lasting comfort and support. Both shoes are constructed to meet the needs of active individuals, but the New Balance shoe may offer a slight edge in everyday durability due to its robust materials.
Performance on Different Terrains
The ALTRA Women's FWD VIA is designed specifically for road running, making it an excellent choice for those who primarily run on paved surfaces. Its rocker shape is engineered to enhance performance by facilitating a natural stride. On the other hand, the New Balance Women's Fresh Foam 680 V8 is also tailored for road running but with added versatility for various activities such as walking and casual errands. This makes it a more adaptable choice for runners who engage in multiple activities beyond just running. Depending on your primary use case, either shoe can excel, but the ALTRA may be favored by dedicated road runners.
Price and Value Proposition
With a price of $99.97, the ALTRA Women's FWD VIA is positioned at a higher price point than the New Balance Women's Fresh Foam 680 V8, which retails for $69.99. This makes the New Balance shoe about 30% cheaper, appealing to budget-conscious consumers. However, the ALTRA shoe offers features like the APMA Seal of Acceptance and specialized cushioning technology, which may justify the higher price for those prioritizing foot health and performance. Buyers will need to weigh these factors against their budget and running needs.
Which should you buy?
Choosing between the ALTRA Women's FWD VIA Road Running Shoe and the New Balance Women's Fresh Foam 680 V8 Running Shoe ultimately depends on your priorities as a runner. If foot health and specialized performance are your main concerns, the ALTRA shoe may be the better investment despite its higher price. However, if you are looking for a versatile, budget-friendly option that still offers comfort and durability, the New Balance shoe stands out as a strong contender. Both shoes have their merits, but your choice should align with your running habits and personal preferences.

