ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 vs New Balance Women's Fresh Foam Roav Running
Updated August 2026 — New Balance Women's Fresh Foam Roav Running leads on support and durability.
The New Balance Women's Fresh Foam Roav Running Shoe offers better value and comfort, making it the preferred choice for budget-conscious runners.
Why ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 is better
Foot Health
APMA Seal of Acceptance for promoting good foot health.
Lightweight
Altra EGO FLO foam provides a lightweight feel.
Rocker Design
Rocker shape promotes natural stride.
Why New Balance Women's Fresh Foam Roav Running is better
Price
New Balance is $20 cheaper.
Sales Rank
New Balance ranks significantly higher at 2,101.
Durability
NDurance outsole technology enhances durability.
Overall score
Specifications
| Spec | ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 | New Balance Women's Fresh Foam Roav Running |
|---|---|---|
| Brand | ALTRA | New Balance |
| Midsole | Altra EGO FLO | Fresh Foam |
| Heel Design | Standard | Ultra Heel |
| Outsole | Standard | NDurance |
| Fit Type | Rocker | Bootie |
Dimension comparison
Price Comparison
When it comes to price, the New Balance Women's Fresh Foam Roav Running Shoe is the more economical choice, priced at $79.99 compared to the ALTRA Women's FWD VIA Road Running Shoe, which retails for $99.97. This makes the New Balance shoe about 17% cheaper than its competitor. The difference in price may appeal to budget-conscious consumers looking for quality running shoes without breaking the bank. While both shoes offer unique features, the price point of the New Balance may be a decisive factor for many shoppers.
Comfort and Cushioning
In terms of comfort, both shoes provide distinct cushioning technologies aimed at enhancing your running experience. The ALTRA Women's FWD VIA features Altra EGO FLO supercritical midsole foam, designed for a lightweight and soft underfoot feel. On the other hand, the New Balance Women's Fresh Foam Roav incorporates a fresh foam midsole that promises plush cushioning and impact absorption. This means that while the ALTRA offers a smooth and cushioned ride, the New Balance emphasizes plushness and comfort during runs. If you prioritize a soft, comfortable fit, the New Balance may have the edge here.
Design and Aesthetics
Both the ALTRA and New Balance shoes come in appealing designs that cater to different aesthetic preferences. The ALTRA Women's FWD VIA is available in a light gray color, providing a sleek and modern look. Meanwhile, the New Balance Women's Fresh Foam Roav sports a black and light aluminum color scheme, which offers a more classic and versatile appearance. Aesthetically, the choice will come down to personal preference, but both shoes maintain a contemporary style suitable for running and casual wear alike.
Fit and Support
Fit and support are crucial elements in any running shoe, and both brands have incorporated features to enhance these aspects. The ALTRA Women's FWD VIA is designed with a rocker shape that promotes a natural stride and efficient toe-off. In contrast, the New Balance Women's Fresh Foam Roav features an Ultra Heel design that offers targeted support for a secure fit. This means that while the ALTRA focuses on a natural running experience, the New Balance prioritizes stability and comfort, making it easier to find the right fit during longer runs.
Durability and Longevity
Durability is an essential factor for runners who log significant mileage. The New Balance Women's Fresh Foam Roav integrates NDurance outsole technology, which is designed to withstand road miles and daily wear, suggesting a robust build. On the other hand, while the ALTRA Women's FWD VIA does not explicitly mention its durability features, its American Podiatric Medical Association (APMA) Seal of Acceptance indicates that it promotes good foot health. While both shoes are built for running, the New Balance's emphasis on durability may make it a better choice for those who run frequently.
Sales Rank and Popularity
The popularity of these shoes can also be indicative of their performance and user satisfaction. The New Balance Women's Fresh Foam Roav has a significantly better sales rank, positioned at 2,101 compared to the ALTRA Women's FWD VIA, which ranks at 23,294. This suggests that the New Balance is favored by more consumers, possibly due to its combination of comfort, support, and price. If sales rank is a key consideration for you, the New Balance might be the more appealing option.
Brand Reputation
Brand reputation plays a vital role in the purchasing decision for many consumers. ALTRA is well-known for its focus on foot health and natural running, backed by the APMA Seal of Acceptance. New Balance, meanwhile, has established a strong reputation for comfort and performance in the running community. Both brands are respected, but their philosophies differ; ALTRA emphasizes health benefits while New Balance focuses on providing a plush running experience. Depending on which brand aligns more with your running values, your choice may vary.
Which should you buy?
Choosing between the ALTRA Women's FWD VIA Road Running Shoe and the New Balance Women's Fresh Foam Roav Running Shoe ultimately comes down to your personal preferences and running needs. If you are budget-conscious and looking for a shoe with excellent cushioning and support, the New Balance, priced at $79.99, stands out as the more economical and popular option. However, if your priority lies in promoting good foot health with a unique rocker design, the ALTRA, at $99.97, might be the better fit. Consider your specific requirements, and you’ll find the perfect running shoe to enhance your performance.

