ASICS Women's Gel-Kayano 31 Running Shoes, 10, vs New Balance Women's Fresh Foam Roav Running
Updated August 2026 — ASICS Women's Gel-Kayano 31 Running Shoes, 10, wins on comfort and cushioning, New Balance Women's Fresh Foam Roav Running wins on durability.
The ASICS Gel-Kayano 31 offers advanced features for serious runners, while the New Balance Fresh Foam Roav is a budget-friendly option with solid performance.
Why ASICS Women's Gel-Kayano 31 Running Shoes, 10, is better
Cushioning
ASICS features advanced FF BLAST PLUS ECO cushioning.
Stability
ASICS includes a 4D GUIDANCE SYSTEM for adaptive stability.
Breathability
ASICS has an engineered mesh upper for improved airflow.
Why New Balance Women's Fresh Foam Roav Running is better
Price
New Balance is significantly cheaper at $79.99.
Sales Rank
New Balance has a better sales rank at 2101.
Durability
New Balance features NDurance outsole technology for longevity.
Overall score
Specifications
| Spec | ASICS Women's Gel-Kayano 31 Running Shoes, 10, | New Balance Women's Fresh Foam Roav Running |
|---|---|---|
| Brand | ASICS | New Balance |
| Model | Gel-Kayano 31 | Fresh Foam Roav |
| Weight | Light | Light |
| Fit | Adaptive | Secure |
| Upper | Mesh | Bootie |
Dimension comparison
Price Comparison
When it comes to price, the New Balance Women's Fresh Foam Roav Running Shoe is significantly more budget-friendly, costing $79.99 compared to the ASICS Women's Gel-Kayano 31 Running Shoes, which retail for $124.95. This makes the New Balance shoe about 36% cheaper. If you're looking for a quality running shoe without breaking the bank, the New Balance option presents a compelling choice. However, the ASICS shoe, priced higher, may offer features that justify its cost, especially for serious runners seeking advanced technology.
Comfort and Cushioning
Both running shoes prioritize comfort but employ different technologies to achieve it. The ASICS Gel-Kayano 31 features FF BLAST PLUS ECO cushioning and Rearfoot PureGEL technology, designed to provide a cloud-like comfort and softer landings. This shoe is engineered for adaptive stability, making it an excellent choice for long-distance runs. Meanwhile, the New Balance Fresh Foam Roav utilizes a fresh foam midsole that absorbs impact and offers plush cushioning. This bootie construction wraps the foot in a soft, sock-like feel, making it comfortable for daily wear and shorter runs. If ultimate cushioning is your priority, the ASICS may have the edge due to its advanced midsole technology.
Fit and Support
In terms of fit and support, the ASICS Gel-Kayano 31 incorporates a knit heel pull tab for easy on and off, alongside its 4D GUIDANCE SYSTEM feature that ensures adaptive stability during runs. This shoe is designed to create a balanced stride, which can be particularly beneficial for runners with specific gait issues. The New Balance Roav, on the other hand, boasts an Ultra Heel design that provides targeted support for a secure fit. Its removable insole with arch support adapts to your unique foot shape, which is a significant advantage for those who require personalized comfort. Each shoe has its strengths, but the ASICS may offer a more tailored experience for serious runners.
Durability
When considering durability, the New Balance Roav shines with its NDurance outsole technology, which is specifically designed to handle road miles and everyday wear. This feature ensures that the shoe can withstand the rigors of regular use. The ASICS Gel-Kayano 31, while also durable, focuses more on advanced cushioning and stability technology rather than specific durability features. Therefore, for runners who prioritize long-lasting wear, the New Balance may be the better option, especially at a lower price point.
Breathability
Breathability is an essential factor for running shoes, especially for longer distances. The ASICS Gel-Kayano 31 utilizes an engineered mesh upper to improve breathability, allowing for better airflow during runs. This feature can enhance comfort and reduce the likelihood of overheating. The New Balance Roav also offers breathability through its bootie construction, which wraps around the foot. However, the engineered mesh of the ASICS may provide a slight advantage in airflow. For runners in warmer climates or those prone to overheating, the ASICS could be the preferable choice.
Sales Rank and Popularity
The New Balance Women's Fresh Foam Roav has a significantly better sales rank, coming in at 2101, compared to the ASICS Gel-Kayano 31, which is ranked at 26176. This suggests that the New Balance shoe is more popular among consumers, possibly due to its lower price and effective performance features. The ASICS, while still a reputable option, may appeal more to a niche market focused on advanced running technologies. If popularity is a deciding factor, the New Balance is clearly the frontrunner in this comparison.
Style and Aesthetics
Aesthetic appeal can also play a role in your purchasing decision. The ASICS Gel-Kayano 31, with its Coffee/NOVA Orange color scheme, presents a striking look that may attract those looking for a bold statement. In contrast, the New Balance Roav in Black/Light Aluminum offers a more understated, versatile option suitable for various outfits, both for running and casual wear. Depending on your style preference, either shoe can complement your wardrobe well, but the choice will depend on whether you prefer a vibrant design or a classic, subtle look.
Which should you buy?
Ultimately, your decision between the ASICS Women's Gel-Kayano 31 Running Shoes and the New Balance Women's Fresh Foam Roav Running Shoe will depend on your specific needs as a runner. If advanced comfort, stability, and breathability are top priorities, and you're willing to invest more, the ASICS may be the right choice for you. However, if you are looking for an economical option that provides decent comfort and support for regular use, the New Balance Roav is a strong contender, especially given its lower price and higher sales rank. For serious runners, the ASICS offers advanced technology, while casual runners may find the New Balance fits their needs better.

