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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now+ 3rd Generation I-Type Instant Film

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on battery life and size, Polaroid Now+ 3rd Generation I-Type Instant Film wins on sales rank and price.

The Fujifilm Instax Mini 12 offers a more affordable and user-friendly option for casual photographers, while the Polaroid Now+ provides advanced features for creative expression.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Fujifilm Instax Mini 12 is significantly cheaper.

Simplicity

Easier to use for casual photography.

Included Film

Comes with 10 sheets of Instax film.

Why Polaroid Now+ 3rd Generation I-Type Instant Film is better

Smart Features

Includes Bluetooth connectivity for creative control.

Build Quality

Made with 40% recycled materials.

Advanced Options

Offers more creative shooting modes.

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
85
Polaroid Now+ 3rd Generation I-Type Instant Film
75

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ 3rd Generation I-Type Instant Film
Lens60mmTwo-lens
FlashBuilt-inBuilt-in
Selfie ModeYesNo
Film TypeInstax Minii-Type, 600
ConnectivityNoneBluetooth

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ 3rd Generation I-Type Instant Film

Overview of the Fujifilm Instax Mini 12 and Polaroid Now+

The Fujifilm Instax Mini 12 is priced at $127.95, while the Polaroid Now+ is more expensive at $219.99, making it about 72% more costly. Both cameras serve the instant photography market but cater to different user preferences and features. The Instax Mini 12 focuses on simplicity and fun, while the Polaroid Now+ incorporates modern technology and creative features for a more advanced experience.

Design and Build Quality

The Fujifilm Instax Mini 12 comes in a stylish Blossom Pink color, which adds a trendy touch to its compact design. It features a Fujinon 60mm lens and is designed to be user-friendly, making it ideal for casual photography. On the other hand, the Polaroid Now+ sports a sleek black finish and is constructed with a focus on functionality. It includes a USB-C rechargeable battery and is made from 40% recycled materials, showcasing a commitment to sustainability. Both cameras have a unique aesthetic appeal, but the Polaroid Now+ leans towards a modern, professional look.

Image Quality and Features

Fujifilm's Instax Mini 12 captures credit card-sized prints almost instantly, perfect for quick snapshots. It features an integrated selfie mirror, built-in flash, and auto exposure mode, allowing users to capture moments effortlessly. In contrast, the Polaroid Now+ offers a more sophisticated experience with features like Bluetooth connectivity, which unlocks additional creative controls through the Polaroid app. This includes aperture priority, double exposure, and remote control functionalities. While both cameras produce instant photos, the Polaroid Now+ provides more room for creative expression.

Film and Printing

The Fujifilm Instax Mini 12 bundle includes 10 sheets of Instax film, making it convenient for users to start shooting immediately. The film is designed for quick development, allowing users to watch their images take form right before their eyes. In comparison, the Polaroid Now+ uses i-Type and 600 film, with a double pack of color film included in its bundle. This camera is geared towards those who might want to explore different film options and printing techniques, enhancing the overall photography experience.

Connectivity and Smart Features

The Polaroid Now+ stands out with its smart connectivity features, offering Bluetooth support that connects to the Polaroid app. This connectivity allows for enhanced creative tools, such as remote shooting and advanced exposure settings. The Instax Mini 12, however, is a more straightforward device that prioritizes ease of use over smart functionalities. For users looking for a simple, fun instant camera experience, the Instax Mini 12 is ideal. Those interested in leveraging technology and creative control may prefer the Polaroid Now+.

Price Comparison

At $127.95, the Fujifilm Instax Mini 12 is about 72% cheaper than the Polaroid Now+, priced at $219.99. This significant price difference may influence buyers who are budget-conscious or new to instant photography. The Instax Mini 12 offers great value with its included accessories, making it a compelling option for casual users. In contrast, the Polaroid Now+ justifies its higher price with advanced features and more comprehensive creative capabilities.

Sales Rank and Market Position

The Fujifilm Instax Mini 12 boasts a sales rank of 9977, indicating its popularity in the instant camera market. The Polaroid Now+ has a higher sales rank of 25739, suggesting it may not be as widely adopted as the Instax Mini 12. This difference in sales rank could reflect the varying target audiences, with the Instax Mini 12 appealing to a broader demographic looking for fun, immediate photography solutions.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ ultimately depends on your preferences and requirements. If you’re seeking an affordable, user-friendly camera primarily for casual use, the Instax Mini 12 is the way to go. It offers a delightful instant photography experience without breaking the bank. Conversely, if you value advanced features, smart connectivity, and a more professional approach to instant photography, the Polaroid Now+ is worth the investment despite its higher price. Both cameras have their unique strengths, catering to different aspects of instant photography.