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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now+ Generation 2 - Camera + Film Bundle

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on battery life and design, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on sales rank and price.

The Fujifilm Instax Mini 12 offers a more affordable and user-friendly option, while the Polaroid Now+ provides advanced features for creative photography.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Fujifilm is $47.04 cheaper than Polaroid.

Sales Rank

Fujifilm has a better sales rank of 9977.

Accessories

Fujifilm includes a custom-designed case and photo album.

Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better

Features

Polaroid offers Bluetooth connectivity and advanced controls.

Image Quality

Polaroid has a dual lens autofocus system.

Creative Options

Polaroid includes a bonus lens filter kit.

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
85
Polaroid Now+ Generation 2 - Camera + Film Bundle
78

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ Generation 2 - Camera + Film Bundle
LensFujinon 60mmDual Lens
Film Included10 sheets16 sheets
BluetoothNoYes
Selfie ModeYesNo
MaterialPlastic40% Recycled

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ Generation 2 - Camera + Film Bundle

Design and Aesthetics

Both the Fujifilm Instax Mini 12 Instant Camera Blossom Pink and the Polaroid Now+ Generation 2 feature unique and appealing designs, but they cater to different tastes. The Fujifilm Instax Mini 12 is presented in a charming Blossom Pink color, making it a fashionable choice for those who prefer a playful and vibrant aesthetic. This camera comes with a custom-designed case and a matching photo album, enhancing its fun and stylish appeal. On the other hand, the Polaroid Now+ Generation 2 boasts a sleek black finish, emphasizing a modern and classic look. It’s made with 40% recycled plastic, which might attract environmentally conscious consumers.

Functionality and Features

When it comes to functionality, the Polaroid Now+ offers a range of advanced features, including Bluetooth connectivity that allows users to control the camera through an app. This app enhances creative control and includes options such as double exposure and light painting. In contrast, the Fujifilm Instax Mini 12, while simpler, still provides essential features like an integrated selfie mirror and auto exposure mode, making it user-friendly for instant photography. The Fujifilm camera produces credit card-sized prints, which are perfect for quick snapshots. However, those looking for more creative capabilities may gravitate towards the Polaroid.

Image Quality

The image quality produced by these two cameras can vary based on user needs. The Fujifilm Instax Mini 12 relies on its Fujinon 60mm lens to deliver decent quality for instant prints, but it lacks the extensive manual control offered by the Polaroid Now+. The Now+ features a dual lens autofocus system that automatically switches between close-up and standard shots, allowing for better precision in capturing images. This is particularly beneficial for those aiming for high-quality photos with creative flair, making the Polaroid a strong contender for enthusiasts.

Price Comparison

The Fujifilm Instax Mini 12 is priced at $127.95, while the Polaroid Now+ Generation 2 is available for $174.99. This makes the Fujifilm about 27% cheaper than the Polaroid, a significant difference for budget-conscious buyers. While the Polaroid offers more features and creative options, the price difference may lead some to question whether the additional functionalities justify the higher cost. If affordability is a primary concern, the Fujifilm may be the more attractive option.

Included Accessories

When it comes to accessories, the Fujifilm Instax Mini 12 package includes 10 sheets of Instax film, a custom-designed camera case, and a matching photo album, adding extra value for those who enjoy customization and organization. In contrast, the Polaroid Now+ comes with a double pack of Polaroid Color i-Type Film for 16 photographs and includes a bonus lens filter kit featuring five creative filters. This variety allows for more creative expression right out of the box, appealing to those who want to explore different photography styles.

Target Audience

The target audience for each camera may differ based on their features and design. The Fujifilm Instax Mini 12 is ideal for casual users looking for a fun, easy-to-use instant camera that produces cute prints for memories. Its vibrant color and included accessories make it especially appealing to younger users or those new to instant photography. The Polaroid Now+, however, seeks to attract a more creative audience who values advanced features and the ability to control their photography experience through an app. Its sleek design and creative capabilities may appeal more to serious photography enthusiasts.

Sales Rank and Popularity

When considering the popularity of these products, the Fujifilm Instax Mini 12 has a sales rank of 9977, indicating a solid presence in the market. In comparison, the Polaroid Now+ holds a sales rank of 23248, suggesting it is less popular among consumers. This could be attributed to its higher price point or the fact that it caters to a niche market interested in its advanced features. Buyers may find reassurance in the Fujifilm's better sales performance, which often reflects consumer preference.

Which should you buy?

Ultimately, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now+ Generation 2 depends on your individual needs and preferences. If you prioritize affordability and ease of use, the Fujifilm Instax Mini 12, priced at $127.95, is a fantastic choice, especially for casual users and those new to instant photography. However, if you are looking for creative control and advanced features, the Polaroid Now+ at $174.99 may be worth the investment, appealing to those who enjoy experimenting with photography. Both cameras have their unique strengths, so consider what aspects are most important to you before making a decision.