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FUJIFILM Instax Square SQ1 Instant Camera - Chalk White vs Polaroid Now+ Generation 2 - Camera + Film Bundle

Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on price, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on battery and features.

The Polaroid Now+ Generation 2 offers more advanced features and creative controls, making it a better choice for tech-savvy users.

Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better

Larger Prints

Instax Square SQ1 prints are 1.5 times larger than mini prints.

Simplicity

Easier to use with auto-exposure and one-touch selfie mode.

Design

Chic Chalk White color appeals to modern aesthetics.

Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better

Creative Features

Bluetooth connectivity allows for app-controlled features.

Rechargeable Battery

USB-C powered battery is more convenient.

Versatility

Compatible with both i-Type and 600 film.

Overall score

FUJIFILM Instax Square SQ1 Instant Camera - Chalk White
78
Polaroid Now+ Generation 2 - Camera + Film Bundle
85

Specifications

SpecFUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Now+ Generation 2 - Camera + Film Bundle
Print SizeSquareSquare
Battery TypeCR2USB-C Rechargeable
Film CompatibilityInstax Squarei-Type & 600
WeightNot specifiedNot specified
Auto FocusNoYes

Dimension comparison

FUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Now+ Generation 2 - Camera + Film Bundle

Design and Aesthetics

When it comes to design and aesthetics, both the FUJIFILM Instax Square SQ1 and the Polaroid Now+ Generation 2 capture attention with their distinctive looks. The Instax Square SQ1 is available in a chic Chalk White color, which gives it a modern and minimalist appeal, perfect for users looking to make a stylish statement. In contrast, the Polaroid Now+ Generation 2 features a classic black design that is both timeless and versatile.

The Instax Square SQ1's rounded and textured grip ensures a comfortable hold, which is complemented by a separate thumb grip attachment for added stability. This design focus enhances the user experience, especially during spontaneous photography moments. On the other hand, the Polaroid Now+ includes a tripod mount and is made from 40% recycled plastic, appealing to environmentally conscious consumers. The aesthetic choices of both cameras reflect their brands' identities while catering to different styles.

Image Quality

Image quality is a significant factor when choosing an instant camera, and both the FUJIFILM Instax Square SQ1 and the Polaroid Now+ Generation 2 deliver impressive results. The Instax Square SQ1 prints square-sized images that are 1.5 times larger than traditional mini prints, allowing for more detail and creativity in every shot. This square format removes the hassle of deciding between portrait or landscape orientation, making it easier to capture moments as they happen.

In comparison, the Polaroid Now+ offers a dual lens autofocus system that automatically adjusts for close-up or standard shots, providing a seamless shooting experience. The camera is compatible with both i-Type and 600 film, ensuring versatility in film choices. While both cameras produce instant prints, the Instax Square SQ1's larger print size may appeal more to those looking to create memorable keepsakes.

Features and Functionality

In terms of features and functionality, the Polaroid Now+ Generation 2 stands out with its Bluetooth connectivity and app-controlled features, which allow for full manual control, double exposure, and light painting. This connectivity enhances creative possibilities, making it a favorite among tech-savvy users. Additionally, it comes with a bonus lens filter kit that includes five creative filters, adding further customization options.

Conversely, the FUJIFILM Instax Square SQ1 focuses on simplicity and ease of use. Its auto-exposure feature ensures bright images without the need for manual adjustments, making it ideal for those who prefer a straightforward photography experience. While both cameras have unique features, the Polaroid Now+ offers a more extensive range of creative tools, which may attract users looking for a more interactive photography experience.

Battery and Charging

Battery life and charging capabilities can greatly affect the usability of instant cameras, and here the two models differ. The FUJIFILM Instax Square SQ1 operates on two CR2 batteries, which are easy to replace but do not offer rechargeable options. This could mean additional costs for users who frequently use the camera.

On the other hand, the Polaroid Now+ features a USB-C powered rechargeable battery, which is a significant advantage for users who want to minimize ongoing expenses. The convenience of being able to recharge the battery means less hassle and more time spent capturing memories. This modern battery solution places the Polaroid Now+ ahead in terms of convenience and sustainability.

Price Point

Pricing can often be a deciding factor for consumers, and in this case, the FUJIFILM Instax Square SQ1 is priced at $179.99, while the Polaroid Now+ Generation 2 is slightly more affordable at $174.99. This makes the Polaroid camera about 3% cheaper than its Fujifilm counterpart. Although the price difference is minimal, the Polaroid Now+ offers additional features like Bluetooth connectivity and a lens filter kit, which could justify its cost for many buyers.

While both cameras are positioned in a similar price range, potential buyers should consider what features they value most when making a decision. The Polaroid Now+ might appeal to those looking for more creative control, while the Instax Square SQ1 may attract those who prefer a simpler approach to instant photography.

User Experience and Ease of Use

User experience is a vital aspect of any camera, and both the FUJIFILM Instax Square SQ1 and the Polaroid Now+ Generation 2 have been designed with usability in mind. The Instax Square SQ1’s one-touch selfie mode and built-in selfie mirror make it particularly user-friendly, allowing for easy self-portraits and candid shots. This simplicity can be especially appealing for casual users or those new to instant photography.

In contrast, the Polaroid Now+ provides a more complex user experience with its app features and manual controls. This camera is designed for users who want to experiment with different modes and settings. While it may have a steeper learning curve, it offers greater creative freedom once mastered. Ultimately, the choice between the two will depend on whether the user prefers straightforward functionality or a more hands-on, creative approach.

Which should you buy?

Choosing between the FUJIFILM Instax Square SQ1 and the Polaroid Now+ Generation 2 ultimately depends on your individual needs and preferences. If you prioritize a stylish design, ease of use, and larger print sizes, the Instax Square SQ1 may be the right choice for you. However, if you are looking for a camera that offers advanced features, creative controls, and the convenience of a rechargeable battery, the Polaroid Now+ Generation 2 stands out as a compelling option. Both cameras have their strengths, making them excellent choices within their category—your decision should be guided by what features matter most to you.