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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now 3rd Generation i-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on battery life and film count, Polaroid Now 3rd Generation i-Type Instant Camera wins on price and weight.

The Fujifilm Instax Mini 12 offers a more affordable and accessory-rich option, while the Polaroid Now excels in functionality and design.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Fujifilm is $19.04 cheaper.

Accessories

Includes a comprehensive accessory bundle.

User Experience

Designed for casual users with fun features.

Why Polaroid Now 3rd Generation i-Type Instant Camera is better

Image Quality

Better performance in varied lighting conditions.

Design

Classic design with nostalgic appeal.

Film Compatibility

Compatible with both i-Type and 600 films.

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
85
Polaroid Now 3rd Generation i-Type Instant Camera
78

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 3rd Generation i-Type Instant Camera
Lens60mm f/12.7Two-lens autofocus
FlashBuilt-inBuilt-in
ViewfinderOpticalOptical
Auto ExposureYesYes
Self-TimerNoYes

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 3rd Generation i-Type Instant Camera

Overview

The Fujifilm Instax Mini 12 Instant Camera Blossom Pink is priced at $134.95, making it the more affordable option compared to the Polaroid Now 3rd Generation i-Type Instant Camera, which retails for $153.99. This price difference of about 12% may appeal to budget-conscious consumers looking for instant photography solutions. Both cameras provide unique features aimed at enhancing the instant photography experience, but they cater to different aesthetic and functional preferences.

Design and Aesthetics

The Fujifilm Instax Mini 12 is designed in a charming blossom pink color, making it visually appealing, especially for younger users or those looking for a stylish accessory. It comes with a fitted case that not only protects the camera but also adds to its fashionable appeal. In contrast, the Polaroid Now features a classic design that is iconic and available in multiple colors, emphasizing nostalgia while being made of 40% recycled materials. Those who prefer a more vintage vibe might be drawn to the Polaroid's design ethos, while those seeking a fun and colorful look may favor the Fujifilm option.

Features and Functionality

The Fujifilm Instax Mini 12 boasts a Fujinon 60mm f/12.7 lens, optical image viewfinder, and auto exposure, making it user-friendly for instant photography. It includes a built-in flash, which is beneficial for low-light situations. The bundled accessories, such as colored filters and a photo album, enhance the creative possibilities for users. On the other hand, the Polaroid Now is equipped with improved features like a two-lens autofocus system and a built-in tripod mount, enhancing picture quality and shooting versatility. While the Fujifilm caters to the casual user with fun accessories, Polaroid targets those interested in a more serious photography experience.

Film Compatibility

When it comes to film, the Fujifilm Instax Mini 12 includes a pack of 20 sheets specifically designed for its camera, allowing users to start shooting right out of the box. In comparison, the Polaroid Now comes with an 8-photo i-Type color film bundle. This means that Fujifilm users benefit from a larger initial film supply, which is ideal for those eager to capture moments without additional purchases immediately. However, Polaroid's compatibility with both i-Type and 600 films offers greater flexibility for those who want to experiment with different film types.

Shooting Experience

The shooting experience with the Fujifilm Instax Mini 12 is designed to be straightforward and fun, which is ideal for casual users and those new to instant photography. Its auto exposure feature simplifies the process, allowing users to focus on capturing moments. In contrast, the Polaroid Now offers a more nuanced shooting experience with features like a self-timer and double-exposure modes, appealing to users who enjoy a more hands-on approach to photography. This added functionality may be enticing for those looking to explore creative photography techniques.

Performance in Various Conditions

The Fujifilm Instax Mini 12 performs well in various conditions, thanks to its auto exposure and built-in flash. However, the Polaroid Now's upgraded light meter position and improved ranging sensor are designed to deliver sharper pictures in more challenging lighting conditions. This makes the Polaroid a better option for users who frequently shoot in varied environments, as it aims to optimize photo quality regardless of the situation.

Accessories and Bundles

The Fujifilm Instax Mini 12 comes with an impressive array of accessories, including a sturdy camera case, a photo album with 64 pockets, colorful filters, and various frames. This extensive bundle not only enhances the overall user experience but also provides added value for the price. In comparison, the Polaroid Now offers a more straightforward package, including a lens cleaning cloth and essential accessories, but lacks the extensive creative add-ons found in the Fujifilm bundle. For those who appreciate additional accessories to enrich their photography experience, the Fujifilm option stands out.

Which should you buy?

Ultimately, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation comes down to personal preference and intended use. The Fujifilm Instax Mini 12 is about 12% cheaper at $134.95, making it a more budget-friendly option with a comprehensive accessory bundle designed for fun and creativity. On the other hand, the Polaroid Now, priced at $153.99, may be more suitable for users looking for a classic design and enhanced functionality in varying lighting conditions. Consider your aesthetic preferences and how you plan to use the camera to determine which option aligns best with your needs.