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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now+ Generation 2 - Camera + Film Bundle

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on film count, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on price and weight.

The Fujifilm Instax Mini 12 offers great value and ease of use, while the Polaroid Now+ Generation 2 provides advanced features for creative control.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Fujifilm is $40 cheaper than Polaroid.

Accessories

Includes more accessories like filters and a photo album.

User-Friendly

Designed for casual and quick photography.

Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better

Features

Offers Bluetooth connectivity and app control.

Creative Control

Allows for manual settings and advanced photography techniques.

Build Quality

Made with 40% recycled materials.

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
78
Polaroid Now+ Generation 2 - Camera + Film Bundle
82

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ Generation 2 - Camera + Film Bundle
Lens60mm f/12.7Dual Lens Autofocus
FlashBuilt-inAccurate Flash
App ControlNoYes
Film TypeMini Filmi-Type Film
Warranty1 Year1 Year

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ Generation 2 - Camera + Film Bundle

Design and Build Quality

Both the Fujifilm Instax Mini 12 Instant Camera and the Polaroid Now+ Generation 2 exhibit distinct design philosophies suited to different user preferences. The Fujifilm Instax Mini 12 is compact and colorful, available in a charming Blossom Pink, making it appealing for casual use and social gatherings. It also comes with a sturdy carrying case, enhancing its portability. In contrast, the Polaroid Now+ Generation 2 has a more classic black design, targeting users who appreciate a timeless aesthetic. Its build incorporates 40% recycled plastic, aligning with eco-conscious consumers. The differences in design can influence your choice based on personal style and intended use.

Features and Functionality

When it comes to features, the Fujifilm Instax Mini 12 is straightforward and user-friendly, designed for instant fun. It boasts an auto exposure feature that allows for easy operation, producing prints with just a button press. Meanwhile, the Polaroid Now+ Generation 2 offers more advanced functionalities, such as Bluetooth connectivity and a companion app that enables manual control, double exposure, and light painting. This makes it ideal for users who want to experiment creatively with their photography. Although the Fujifilm camera is priced at $134.95, about 23% less than the Polaroid's $174.99, it may lack some of the advanced features that serious photographers desire.

Image Quality

The image quality from both cameras reflects their respective brands’ reputations in instant photography. The Fujifilm Instax Mini 12 produces vibrant prints that develop quickly, capturing the essence of spontaneous moments. It utilizes Fujifilm’s iconic Mini film, which is known for its sharpness and color fidelity. On the other hand, the Polaroid Now+ Generation 2 offers more creative control over image quality through its app features. Users can manipulate settings for greater artistic expression, and it also uses Polaroid’s i-Type film, known for its unique vintage appeal. Depending on whether you prioritize spontaneity or creative control, your choice of camera will vary.

Film and Accessories

Both cameras come with their own film bundles, enhancing their value propositions. The Fujifilm Instax Mini 12 includes a pack of 20 sheets of film, allowing for a good number of instant prints right out of the box. Additionally, it comes with an assortment of fun accessories like colorful filters and a photo album, enhancing the overall experience. In contrast, the Polaroid Now+ Generation 2 includes a smaller bundle of 16 color photos but focuses on offering advanced features through its app. The extra features of the Polaroid, like the lens filter kit, add to its creative potential, making it a more versatile option for those looking to enhance their photography experience.

User Experience

User experience varies significantly between these two cameras. The Fujifilm Instax Mini 12 is designed for ease of use, perfect for casual settings where users want to capture moments quickly and share them. The inclusion of a removable strap and a user-friendly interface further enhances its usability. Conversely, the Polaroid Now+ Generation 2 caters to those who enjoy a more involved photographic process. Its app-controlled features allow for in-depth customization, which may appeal to enthusiasts who want to explore various photography techniques. However, this can also make it feel less straightforward for users who prefer simplicity.

Price Comparison

Price is a significant factor when comparing these two instant cameras. The Fujifilm Instax Mini 12 is currently priced at $134.95, whereas the Polaroid Now+ Generation 2 costs $174.99. This means the Fujifilm camera is about 23% cheaper than its competitor. If budget is a primary concern, the Fujifilm Instax Mini 12 offers excellent value, especially considering the additional accessories included in its bundle. Conversely, the Polaroid's higher price is justified by its advanced features and creative capabilities, which may be worth the investment for more serious photographers.

Brand Reputation

Brand reputation plays an important role in the decision-making process. Fujifilm has long been recognized for its high-quality imaging products, particularly in the realm of instant photography, with the Instax line being highly regarded among casual photographers. On the other hand, Polaroid’s legacy in instant photography is notable, with the brand being a pioneer in the field. The Polaroid Now+ Generation 2 builds on this heritage, incorporating modern technology with traditional elements. Depending on which brand resonates more with you, your choice may lean towards either Fujifilm for its playful approach or Polaroid for its classic roots.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 Instant Camera and the Polaroid Now+ Generation 2 ultimately depends on your photographic needs and preferences. If you're looking for a fun, easy-to-use camera that provides instant prints and comes with a variety of accessories, the Fujifilm Instax Mini 12 offers great value at $134.95. However, if you seek versatility and creative control through features like app connectivity and manual settings, the Polaroid Now+ Generation 2, priced at $174.99, might be the better choice. Consider what aspects are most important to you in your photography journey, and select accordingly.