Fujifilm Instax Mini 12 Instant Camera Clay White vs Polaroid Now+ Generation 2 - Camera + Film Bundle
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Clay White wins on film sheets and battery life, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on photo size and size.
The Fujifilm Instax Mini 12 offers a more user-friendly experience and better value, while the Polaroid Now+ Generation 2 provides advanced features for creative photography.
Why Fujifilm Instax Mini 12 Instant Camera Clay White is better
Price
Fujifilm Instax Mini 12 is cheaper by $3.04
Ease of Use
Automatic exposure makes it simpler for casual users
Accessories
Includes a travel case and photo album in the bundle
Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better
Creative Control
Bluetooth app allows for advanced photography features
Photo Format
Unique square format appeals to many users
Build Quality
Made with 40% recycled materials
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Clay White | Polaroid Now+ Generation 2 - Camera + Film Bundle |
|---|---|---|
| Lens | Fujinon 60mm | Dual Lens Autofocus |
| Connectivity | None | Bluetooth |
| Film Type | Instax Mini | i-Type & 600 |
| Photo Quality | Vibrant | Classic |
| User Level | Beginner | Advanced |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now+ Generation 2
The Fujifilm Instax Mini 12 Instant Camera is priced at $171.95, while the Polaroid Now+ Generation 2 is slightly more expensive at $174.99. This makes the Fujifilm option about 1.8% cheaper than the Polaroid camera. Both are well-regarded in the instant camera category, but they offer different features that cater to varying user preferences.
The Fujifilm Instax Mini 12 is designed for ease of use, with automatic exposure settings and a fun, colorful design. Meanwhile, the Polaroid Now+ Generation 2 incorporates advanced features such as Bluetooth connectivity and app integration, allowing for more creative control over photography. Understanding these distinctions can help you decide which camera best fits your needs.
Design and User Experience
In terms of design, the Fujifilm Instax Mini 12 is vibrant and user-friendly, making it particularly appealing for kids and casual photographers. It features a lightweight design for easy portability and includes a travel case and photo album as part of the bundle. The camera allows users to capture and print 2”x3” photos almost instantly, which is ideal for fun moments and events.
On the other hand, the Polaroid Now+ Generation 2, available in a sleek black finish, emphasizes a more classic aesthetic while introducing modern touches like Bluetooth connectivity for app control. This camera allows for features like double exposure and light painting, aimed at more creative users. The app enhances the photographic experience, making it suitable for those who enjoy experimenting with their photography.
Photo Quality and Printing
Both cameras produce high-quality instant prints but differ in their printing capabilities. The Fujifilm Instax Mini 12 uses Fujifilm Instax Mini film, which is known for delivering bright and vibrant images. Each photo develops instantly, allowing users to see their memories come to life within seconds. The package includes 60 sheets of film, ensuring ample opportunity for capturing memories.
Conversely, the Polaroid Now+ Generation 2 includes a double pack of Polaroid Color i-Type Film, which allows users to take 16 color photos. The unique square format of Polaroid prints offers a distinct aesthetic that many users appreciate. This camera's dual lens autofocus system enhances picture quality, ensuring that users get clear and focused shots every time.
Features and Functionality
The Fujifilm Instax Mini 12 is designed with simplicity in mind. With automatic exposure and straightforward controls, it’s perfect for users who want to capture moments without worrying about complex settings. The included accessories, like the travel case and photo album, make it a comprehensive package for anyone looking to start with instant photography.
In contrast, the Polaroid Now+ Generation 2 offers a range of advanced features. The Bluetooth-connected app allows users to unlock creative tools such as manual control and various exposure settings. This camera is aimed at users who want more control over their shots, including the ability to use creative lens filters. The additional features make it a versatile choice for those looking to elevate their photography.
Portability and Storage
When it comes to portability, the Fujifilm Instax Mini 12 is designed for on-the-go use. Its lightweight structure and included carrying case make it easy to take anywhere, whether for a day out or a special event. The 64-pocket photo album is an excellent addition, making it easy to organize and display the photos taken.
The Polaroid Now+ Generation 2, while also portable, is slightly bulkier due to its design and features. However, it still includes a tripod mount and a USB-C powered rechargeable battery, enhancing its usability in various scenarios. The camera encourages users to be creative, making it a great choice for those who want to experiment with their photography outside of traditional settings.
Price Consideration
The Fujifilm Instax Mini 12 is priced at $171.95, making it a compelling choice for those looking for a budget-friendly option in the instant camera market. With a bestseller rank of 1243, it has proven to be popular among users.
The Polaroid Now+ Generation 2, at $174.99, is slightly more expensive yet offers unique features that justify the price for creative enthusiasts. Its bestseller rank of 23248 suggests it may not be as popular as the Fujifilm option but still holds appeal for specific user needs. The price difference of about $3.04 can be seen as a worthwhile investment for users seeking advanced functionalities.
Target Audience
The Fujifilm Instax Mini 12 is ideal for families, kids, or anyone looking for a straightforward, fun instant camera experience. Its ease of use and engaging design appeal to a younger audience or casual photographers who enjoy capturing memories quickly and effortlessly.
Conversely, the Polaroid Now+ Generation 2 is targeted towards more serious photographers or those interested in creative photography. Its advanced features and app connectivity are designed for users who want to explore photography beyond simple snapshots. This makes it a fantastic choice for hobbyists or anyone looking to elevate their photography skills.
Which should you buy?
In conclusion, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now+ Generation 2 ultimately depends on your specific needs and preferences. If you are looking for a fun, easy-to-use camera with a complete accessory package, the Fujifilm Instax Mini 12 is the choice for you, especially with its lower price point of $171.95. However, if you are a photography enthusiast seeking creative control and advanced features, the Polaroid Now+ Generation 2, priced at $174.99, offers a more versatile option. Each camera delivers its own unique advantages, making either a worthwhile investment based on your individual photography journey.

