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Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now 3rd Generation i-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film sheets and battery life, Polaroid Now 3rd Generation i-Type Instant Camera wins on sales rank and price.

The Fujifilm Instax Mini 12 offers better value with more features and accessories, making it the preferred choice for casual photographers. The Polaroid Now, while classic, lacks the same level of convenience.

Why Fujifilm Instax Mini 12 Instant Camera Lilac is better

Value

Includes more accessories and lower price

Ease of Use

Simpler operation with twist-to-shoot design

Print Size

Produces vibrant 2" x 3" prints quickly

Why Polaroid Now 3rd Generation i-Type Instant Camera is better

Print Quality

Offers larger prints with potential for sharper images

Design

Classic design appeals to nostalgia

Creative Features

Includes double exposure and self-timer modes

Overall score

Fujifilm Instax Mini 12 Instant Camera Lilac
85
Polaroid Now 3rd Generation i-Type Instant Camera
75

Specifications

SpecFujifilm Instax Mini 12 Instant Camera LilacPolaroid Now 3rd Generation i-Type Instant Camera
Camera TypeInstantInstant
Selfie ModeYesNo
FlashAutomaticManual
Color OptionsMultipleMultiple
Eco-FriendlyNoYes

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera LilacPolaroid Now 3rd Generation i-Type Instant Camera

Overview of the Fujifilm Instax Mini 12 and Polaroid Now 3rd Generation

The Fujifilm Instax Mini 12 is priced at $123.00, while the Polaroid Now 3rd Generation costs $153.99, making the Fujifilm about 20% cheaper. Both cameras provide instant photography experiences, but they cater to different preferences and styles. The Instax Mini 12 focuses on vibrant, credit-card-sized prints, while the Polaroid Now emphasizes classic analog instant photography. Understanding the key differences in features, design, and overall value will help you decide which camera suits your needs better.

Design and Aesthetics

The Fujifilm Instax Mini 12 features a lightweight and stylish design, particularly appealing for those who prioritize portability. Its lilac purple color adds a trendy touch, making it an attractive choice for social events and travel. In contrast, the Polaroid Now offers a classic design available in various colors, made with 40% recycled materials, which can resonate with eco-conscious consumers. Both cameras boast iconic designs, but the Fujifilm's playful aesthetic is more aligned with fun, casual photography, while the Polaroid's retro look evokes nostalgia.

Photography Features

The Fujifilm Instax Mini 12 is designed to capture moments with ease, providing automatic exposure and flash for clear, vibrant photos in different lighting conditions. Its built-in selfie mirror and Close-Up Mode enhance the experience for users who love taking selfies or close-up shots. The Polaroid Now, on the other hand, features an improved light meter and autofocus system, making it suitable for a variety of lighting conditions. While the Polaroid does allow for creative options like double exposure and self-timer modes, the Instax Mini 12’s simplicity and ease of use may appeal more to casual photographers.

When it comes to print quality, the Fujifilm Instax Mini 12 produces 2” x 3” vibrant prints in just seconds, making it ideal for those who want quick memories. The Polaroid Now, while offering a larger print size with i-Type Film, is optimized for sharper pictures but may take longer to develop. The difference in print dimensions and development time could influence your decision based on whether you prefer instant results or larger, more detailed images.

Bundled Accessories

The Fujifilm Instax Mini 12 bundle includes a Sandisk 32 GB USB flash drive, 40 sheets of Fujifilm Instax Mini film, and a cleaning cloth, adding significant value to the package. This extensive bundle ensures you are ready to start capturing memories right away. In contrast, the Polaroid Now comes with only 8 i-Type color films and a lens cleaning cloth, which may not be sufficient for those looking to dive into instant photography without additional purchases. The extra accessories that come with the Fujifilm camera make it a more attractive option for beginners.

Performance and User Experience

The performance of the Fujifilm Instax Mini 12 is designed for fun and creativity, with a simple twist-to-shoot mechanism that makes it accessible for all ages. Users can easily capture moments without the hassle of complicated settings. The Polaroid Now offers a more traditional experience with its analog roots, appealing to those who appreciate manual control and classic photography. However, the Instax Mini 12’s focus on user-friendliness may provide a more enjoyable experience for those new to instant photography.

Price Comparison

With the Fujifilm Instax Mini 12 priced at $123.00 and the Polaroid Now at $153.99, there is a notable price difference of about $30. This 20% price difference may be a significant factor for budget-conscious consumers. The additional features and accessories offered in the Fujifilm bundle further enhance its value proposition, making it a more compelling choice for those looking for an instant camera experience without breaking the bank.

Brand Reputation and Sales Rank

The Fujifilm Instax Mini 12 holds a sales rank of 6746, indicating a solid presence in the market, while the Polaroid Now has a higher sales rank of 17939. This difference suggests that the Fujifilm model may be more popular among consumers at this time. Fujifilm’s reputation for producing high-quality instant cameras adds to the appeal of the Instax Mini 12, potentially influencing buyers who prioritize brand reliability.

Which should you buy?

Deciding between the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation ultimately depends on your personal preferences and photography needs. If you are looking for a fun, easy-to-use camera that offers vibrant prints and excellent value with its bundled accessories, the Fujifilm Instax Mini 12 is the clear winner. However, if you prefer a classic analog experience and the potential for larger prints, the Polaroid Now may be more suited to your tastes. Overall, both cameras deliver unique advantages, making your choice a reflection of your photography style.