Fujifilm Instax Mini 12 Instant Camera + MiniMate vs FUJIFILM Instax Square SQ1 Instant Camera - Chalk White
Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White leads on sales rank and price.
The Fujifilm Instax Mini 12 offers better value with its accessory bundle and lower price, while the SQ1 provides larger prints. Choose based on your preference for size or value.
Why Fujifilm Instax Mini 12 Instant Camera + MiniMate is better
Price
Mini 12 is $165.95, cheaper than SQ1 at $179.99.
Accessories
Mini 12 includes a custom case and 50 sheets of film.
Sales Rank
Mini 12 has a higher sales rank at 1252.
Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better
Print Size
SQ1 prints square images 1.5 times larger than Mini 12.
Design
SQ1 has a modern and minimalist aesthetic.
Comfort
SQ1 has a rounded grip for better handling.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera + MiniMate | FUJIFILM Instax Square SQ1 Instant Camera - Chalk White |
|---|---|---|
| Lens | 60mm | 65mm |
| Selfie Mode | Yes | Yes |
| Auto Exposure | Yes | Yes |
| Included Film | 50 Sheets | None |
| Grip Type | Standard | Rounded |
Dimension comparison
Price Comparison
The Fujifilm Instax Mini 12 is priced at $165.95, making it about 8% cheaper than the FUJIFILM Instax Square SQ1, which retails for $179.99. This price difference may influence buyers who are looking for a budget-friendly option. With the Mini 12, you receive not only the camera itself but also an accessory bundle that includes a custom case and 50 sheets of film, adding significant value to the purchase. In contrast, the Square SQ1 offers a unique square format but does not come with additional accessories at its higher price point.
Image Format
The Fujifilm Instax Mini 12 prints credit card-sized photos, while the FUJIFILM Instax Square SQ1 produces square images that are 1.5 times larger than those of the Mini 12. This difference in print size can significantly impact how you capture and share moments. The square format of the SQ1 allows for more creative framing without the need to decide between portrait and landscape shots. If capturing more of the scene is important to you, the SQ1 might be the better choice, whereas the Mini 12 is perfect for quick, on-the-go snapshots.
Features and Usability
The Fujifilm Instax Mini 12 is designed with features that cater to selfie enthusiasts, including a built-in mirror for easy self-portraits and an automatic exposure system that adjusts to various lighting conditions. This makes it very user-friendly for both novice and experienced photographers. The SQ1 also includes a selfie mirror and one-touch selfie mode, but its rounded grip and optional thumb grip attachment provide added comfort. Both cameras are user-friendly, but the Mini 12's emphasis on automatic features makes it particularly accessible for casual photographers.
Accessories and Bundles
The Fujifilm Instax Mini 12 comes with an accessory bundle that includes a custom case, 50 sheets of film, and a photo album. This bundle not only enhances the overall experience but also offers great value, making it an attractive option for those who want to start capturing memories immediately. On the other hand, the FUJIFILM Instax Square SQ1 is sold as a standalone camera, which may appeal to users who prefer to select their accessories separately. However, the lack of included items means that initial costs can add up if you want to make the most of your photography experience with the SQ1.
Design and Aesthetic
The design of the Fujifilm Instax Mini 12 is characterized by a fun, sleek look that appeals to a younger audience. Available in various colors, it is stylistically versatile and easy to handle. The FUJIFILM Instax Square SQ1, with its Chalk White finish, offers a more modern and minimalist aesthetic that may attract those who prefer a sophisticated appearance. Ultimately, the choice between the two designs comes down to personal taste, but both cameras are built with comfort and usability in mind.
Sales Rank and Popularity
In terms of popularity, the Fujifilm Instax Mini 12 has a sales rank of 1252, making it a bestseller in its category. This suggests that many consumers have found it appealing due to its features and price point. The FUJIFILM Instax Square SQ1, with a sales rank of 12092, indicates it is less popular in comparison. While it offers unique features such as the square print format, the Mini 12’s higher sales rank could suggest a broader consumer acceptance or demand in the instant camera market.
Battery Life
The Fujifilm Instax Mini 12 operates on 2 AA batteries, which are included in the bundle, ensuring you can start using the camera right away. The FUJIFILM Instax Square SQ1 requires 2 CR2 batteries, which are not included. Battery type can affect your overall experience, especially when considering the additional costs of purchasing batteries separately. The convenience of having batteries included with the Mini 12 enhances its appeal, especially for those who might be new to instant photography.
Which should you buy?
Ultimately, the choice between the Fujifilm Instax Mini 12 and the FUJIFILM Instax Square SQ1 depends on your specific needs and preferences. If you are looking for a more budget-friendly option with a complete accessory bundle, the Mini 12 offers great value at $165.95. However, if you desire a larger print size and a modern design, the SQ1 may be worth the extra $14.04. Both cameras provide excellent features for capturing memories, but your decision should take into account the importance of print size, included accessories, and overall aesthetic appeal.

