Fujifilm Instax Mini 12 Instant Camera + MiniMate vs Polaroid Now 3rd Generation i-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera + MiniMate wins on price and film count, Polaroid Now 3rd Generation i-Type Instant Camera wins on sales rank.
The Fujifilm Instax Mini 12 offers a more comprehensive package with better usability for casual users, while the Polaroid Now provides unique creative features for enthusiasts.
Why Fujifilm Instax Mini 12 Instant Camera + MiniMate is better
Film Quantity
Fujifilm includes 50 sheets of film compared to Polaroid's 8 sheets.
User-Friendliness
Fujifilm's automatic exposure and built-in flash make it easier for casual users.
Accessory Bundle
Fujifilm comes with a comprehensive accessory bundle including a custom case and photo album.
Why Polaroid Now 3rd Generation i-Type Instant Camera is better
Photo Quality
Polaroid is optimized for sharper images in various lighting conditions.
Creative Features
Polaroid offers double exposure and self-timer modes for creative photography.
Sustainability
Polaroid is made with 40% recycled materials.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera + MiniMate | Polaroid Now 3rd Generation i-Type Instant Camera |
|---|---|---|
| Lens | Fujinon 60mm | Two-lens autofocus |
| Flash | Built-in | Built-in |
| Selfie Mode | Yes | No |
| Auto Exposure | Yes | Yes |
| Design | Modern | Classic |
Dimension comparison
Overview of Fujifilm Instax Mini 12 and Polaroid Now 3rd Generation
When it comes to instant cameras, the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation are two standout options. The Fujifilm Instax Mini 12 is priced at $165.95, while the Polaroid Now is about 17% cheaper at $153.99. Both cameras deliver unique features catered to different photography styles, making them appealing to various users.
Design and Build Quality
In terms of design, both the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation showcase iconic aesthetics characteristic of instant cameras, but they do so in different ways. The Fujifilm camera features a sleek, fun design that includes a matching camera strap and a custom case, emphasizing portability and style. On the other hand, the Polaroid Now boasts a classic design made with 40% recycled materials, ensuring a blend of nostalgia and modernity.
While the Fujifilm is tailored for fun and casual use, the Polaroid’s design reflects its classic roots, appealing to those who appreciate a more traditional camera look. Both designs offer excellent usability, but your choice may depend on whether you prefer a modern flair or a classic vibe.
Features and Functionality
The Fujifilm Instax Mini 12 includes several features aimed at enhancing the user experience. It has a Fujinon 60mm lens with an optical viewfinder, built-in flash, and auto exposure mode, which allows for easy photography in various lighting conditions. Additionally, it has a selfie mirror for capturing perfect self-portraits.
Conversely, the Polaroid Now 3rd Generation improves on traditional features with enhanced autofocus capabilities and a better light meter position. It also includes fun features like a self-timer and double-exposure modes, which add creativity to your shots. While both cameras are capable of producing quality instant photos, the Fujifilm offers more in terms of user-friendly features specifically designed for casual use.
Film and Photo Quality
When it comes to film, the Fujifilm Instax Mini 12 package includes 50 sheets of Instax film, ensuring you have plenty of capacity for shooting. The instant prints are credit card-sized, making them easy to share and display. The Polaroid Now, however, comes with just 8 sheets of i-Type color film, which may limit shooting opportunities, though it allows for a more focused approach to photography.
In terms of photo quality, the Polaroid Now is optimized for sharper images in various lighting conditions, which could appeal to users looking for more versatility. However, the Fujifilm Instax Mini 12's large film bundle provides a greater opportunity for experimentation, especially for beginners in instant photography.
Usability and User Experience
Both cameras are designed with user experience in mind, but they cater to slightly different audiences. The Fujifilm Instax Mini 12 is particularly user-friendly, making it ideal for parties and events. Its automatic exposure and built-in flash mean you can snap photos without worrying about lighting conditions. The inclusion of a matching camera strap and case also enhances its usability on the go.
In contrast, the Polaroid Now 3rd Generation, while also user-friendly, requires a bit more engagement with its creative features, like double exposures. This might make it more appealing to photography enthusiasts who enjoy experimenting with their shots. Thus, while both cameras are easy to use, the Fujifilm may be more suited for casual users, whereas the Polaroid invites a more engaged photographic experience.
Accessories and Extras
The Fujifilm Instax Mini 12 comes with a MiniMate accessory bundle, which includes a custom case and a flamingo print photo album with 20 pockets, adding value to the overall package. This makes it a great choice for users who want everything included to start their instant photography journey immediately.
On the other hand, the Polaroid Now includes a Lumintrail lens cleaning cloth and a wrist strap, but it does not come with as many accessories as the Fujifilm bundle. While the Polaroid offers essential extras, the comprehensive Fujifilm package provides a more complete experience for those looking to dive into instant photography without needing additional purchases.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $165.95, while the Polaroid Now 3rd Generation is available for $153.99. This makes the Polaroid about $11.96 cheaper, or approximately 7% less expensive than the Fujifilm option. Given that both cameras offer unique features and capabilities, price may play a significant role in your decision, especially if you're budget-conscious.
Which should you buy?
Ultimately, the decision between the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation comes down to your specific needs and preferences. If you’re looking for a camera that offers ease of use, a fun design, and a comprehensive accessory bundle, the Fujifilm Instax Mini 12 is the ideal choice. Conversely, if you prefer a classic design and the ability to create more unique images with features like double exposure, the Polaroid Now might be more to your liking. Both cameras are excellent in their own right, so consider what features resonate with you most before making your purchase.

