Fujifilm Instax Mini 12 Instant Camera + MiniMate vs Polaroid Now+ Generation 2 - Camera + Film Bundle
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera + MiniMate wins on film count and user friendliness, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on sales rank and price.
The Fujifilm Instax Mini 12 offers a more user-friendly experience with a better value for casual photographers, while the Polaroid Now+ provides advanced features for creative users.
Why Fujifilm Instax Mini 12 Instant Camera + MiniMate is better
Price
Fujifilm Instax Mini 12 is $9 cheaper.
Film Quantity
Includes 50 sheets of film compared to 16.
User Experience
Simpler for casual photographers.
Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better
Creative Features
Bluetooth app for manual control and creative options.
Build Quality
Made with 40% recycled plastic.
Lens Filters
Includes bonus lens filter kit.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera + MiniMate | Polaroid Now+ Generation 2 - Camera + Film Bundle |
|---|---|---|
| Lens | Fujinon 60mm | Dual Zone Autofocus |
| Flash | Built-in | Accurate Flash |
| App Control | No | Yes |
| Selfie Mode | Yes | No |
| Battery | 2 AA | USB-C Rechargeable |
Dimension comparison
Introduction
When it comes to capturing instant memories, both the Fujifilm Instax Mini 12 and the Polaroid Now+ Generation 2 offer unique features that cater to different preferences. The Fujifilm Instax Mini 12 costs $165.95, making it about 17% cheaper than the Polaroid Now+, which is priced at $174.99. This article will delve into various aspects of both cameras to help you decide which one suits your needs best.
Design and Build Quality
The Fujifilm Instax Mini 12 features a sleek and fun design, perfect for those who appreciate a stylish aesthetic. It comes with a custom-fitted MiniMate case made from vegan leather, enhancing its portability and protection. The camera is lightweight, making it easy to carry around for spontaneous photo opportunities. On the other hand, the Polaroid Now+ Generation 2 is designed with a classic feel but is constructed with 40% recycled plastic, appealing to environmentally-conscious users. Both cameras are designed for comfort and ease of use, but the Fujifilm model offers a more playful vibe, while the Polaroid emphasizes sustainability.
Photo Quality
The Fujifilm Instax Mini 12 captures credit-card-sized photos, boasting a Fujinon 60mm lens with an optical viewfinder. It has an automatic exposure function and built-in flash, ensuring that your photos come out well-lit even in dim environments. The Polaroid Now+ also offers impressive photo quality with its dual-zone autofocus lens system, allowing for close-ups and standard shots. Both cameras produce high-quality instant prints, but the Instax Mini 12 is particularly designed for quick selfies, with a built-in mirror on the lens for perfect framing.
Film and Printing
The Fujifilm Instax Mini 12 bundle includes 50 sheets of Instax film, allowing for extensive shooting without worrying about running out of supplies. The film is designed for easy use; just press a button, and you can watch your images develop before your eyes. The Polaroid Now+ comes with a film bundle that includes 16 color photos, which may be a limiting factor for those who plan to take many pictures during an outing. While both cameras produce vibrant prints, the Instax Mini 12 offers more film in its initial package, making it a better choice for those who want to shoot more.
User Experience
The Fujifilm Instax Mini 12 offers a straightforward user experience, with its automatic flash and exposure features making it easy for anyone to capture great shots without much fuss. The integrated selfie mirror enhances this experience by allowing users to take perfect selfies. In contrast, the Polaroid Now+ introduces a level of creativity through its Bluetooth-connected app. This app allows for manual control, double exposure, and other creative functionalities, catering to users who want to experiment with their photography. However, the added features may complicate the user experience for those who prefer simplicity.
Price Comparison
At a price of $165.95, the Fujifilm Instax Mini 12 is about $9 cheaper than the Polaroid Now+, which retails for $174.99. This price difference of approximately 5% may influence budget-conscious buyers, especially those who are looking for a camera that offers good value for money without sacrificing quality. Both cameras are well-ranked, with the Fujifilm model holding a sales rank of 1252, while the Polaroid sits at 23248. The better sales rank of the Instax Mini 12 indicates its popularity among consumers, which could reflect its perceived value.
Additional Features
The Fujifilm Instax Mini 12 comes with a variety of accessories, including a matching camera strap and a 20-pocket photo album, making it a well-rounded bundle for new photographers. These extras enhance the overall value of the package. Meanwhile, the Polaroid Now+ includes a bonus lens filter kit with five creative filters, allowing users to enhance their photos in unique ways. While both cameras offer additional features, the Fujifilm's accessory bundle provides practical benefits for organizing and showcasing photos.
Target Audience
The Fujifilm Instax Mini 12 is ideal for casual photographers and those who enjoy taking quick selfies, thanks to its easy-to-use features and playful design. It appeals to a broad audience, from families to young adults looking to capture moments effortlessly. Conversely, the Polaroid Now+ is aimed at creative individuals who wish to explore photography with more control and artistic options. The Bluetooth app and additional features make it suitable for users who want to push their creative boundaries.
Which should you buy?
Ultimately, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now+ Generation 2 comes down to your specific needs. If you prefer a user-friendly camera that delivers quick, high-quality prints with a fun design, the Fujifilm Instax Mini 12 at $165.95 is an excellent choice. However, if you seek a more creative and feature-rich experience with the added ability to control your photography through an app, the Polaroid Now+ at $174.99 may be worth the investment. Consider how you plan to use the camera, and choose the one that aligns best with your photographic style.

