FUJIFILM Instax Square SQ1 Instant Camera - Chalk White vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on price and battery, Polaroid Now 2nd Generation I-Type Instant Camera wins on design and features.
The Polaroid Now 2nd Generation offers better value with its film bundle and modern features, while the Fujifilm Instax Square SQ1 excels in print size.
Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better
Print Size
Fujifilm prints are 1.5x larger than Polaroid's.
User Experience
Fujifilm has a simpler auto-exposure feature.
Design
Fujifilm has a sleek minimalist design.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Price
Polaroid is $10 cheaper.
Film Bundle
Polaroid includes 16 color photos.
Charging
Polaroid has a USB-C rechargeable battery.
Overall score
Specifications
| Spec | FUJIFILM Instax Square SQ1 Instant Camera - Chalk White | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Brand | Fujifilm | Polaroid |
| Model | SQ1 | Now 2nd Gen |
| Film Type | Square | i-Type & 600 |
| Battery Type | CR2 | Lithium-ion |
| Selfie Mode | Yes | Yes |
| Auto Exposure | Yes | No |
Dimension comparison
Price Comparison
When it comes to pricing, the FUJIFILM Instax Square SQ1 Instant Camera is priced at $179.99, while the Polaroid Now 2nd Generation I-Type Instant Camera + Film Bundle is slightly cheaper at $169.99, making it about 6% less expensive. The Polaroid camera also comes with a film bundle that includes 16 color photos, adding value to its overall offering. In contrast, the Fujifilm camera is sold separately without any film included in the package. Therefore, if budget is a primary concern, the Polaroid option provides a more economical choice along with added accessories right out of the box.
Design and Build Quality
In terms of design, the FUJIFILM Instax Square SQ1 features a rounded and textured grip designed for comfortable handling, which includes a separate thumb grip attachment for added ease. The camera's aesthetic is sleek, especially in its Chalk White color, appealing to those who value minimalist design. On the other hand, the Polaroid Now 2nd Generation is available in four vibrant colors, including the classic Now Black. It has a more robust feel and is made with 40% recycled materials, reflecting an eco-conscious approach. Both cameras have their unique design strengths, but the Polaroid's additional color options may attract users looking for a more personalized touch.
Features and Functionality
The FUJIFILM Instax Square SQ1 boasts several features aimed at enhancing the user experience. It offers auto-exposure for bright images and includes a selfie mirror along with a one-touch selfie mode, making it particularly user-friendly for capturing personal moments. Conversely, the Polaroid Now 2nd Generation provides a dual lens autofocus system and features like double exposure and a self-timer. These functionalities allow for creative photography that can produce unique images. While both cameras cater to different user preferences, those interested in creative features may lean towards the Polaroid model.
Image Quality
When it comes to image quality, the FUJIFILM Instax Square SQ1 prints images in a square format that is 1.5 times larger than Instax Mini prints. This larger size may allow for more detail and a better representation of captured moments. The Polaroid Now 2nd Generation, while also capable of producing iconic Polaroid photographs, does not specify a size advantage in its film output. However, it does emphasize its dual lens autofocus system, which could enhance the sharpness and clarity of images taken. Users looking for a camera that captures more detail may find the Fujifilm model appealing due to its larger print size.
Battery Life and Charging
Battery performance is an important consideration for instant cameras. The FUJIFILM Instax Square SQ1 operates on two CR2 batteries, which provide a reliable power source but may require users to keep spare batteries handy. The Polaroid Now 2nd Generation, however, features an internal lithium-ion battery that charges via USB-C, offering a modern and convenient charging option. This means users can easily recharge their camera without the need for disposable batteries. In terms of practicality and sustainability, the Polaroid camera's rechargeable battery stands out as a more user-friendly feature.
Film Compatibility
Film compatibility plays a significant role in the overall utility of instant cameras. The FUJIFILM Instax Square SQ1 uses square film, specifically designed for its format, whereas the Polaroid Now 2nd Generation is compatible with both i-Type and 600 film. This versatility allows users to choose from a wider range of film options and potentially lower costs when purchasing film in the future. The Polaroid's ability to use different film types could make it a more flexible choice for users who want to experiment with various photographic styles and outcomes.
Ease of Use
When it comes to ease of use, both cameras are designed for quick and straightforward operation. The FUJIFILM Instax Square SQ1 features an auto-exposure function, enabling users to capture bright images without adjusting settings manually. The Polaroid Now 2nd Generation also emphasizes user-friendliness with its point-and-shoot functionality, making it easy to capture life’s moments quickly. However, the added features such as double exposure and self-timer on the Polaroid could require a bit more user engagement, which may appeal to those looking for creative control over their shots. Therefore, while both are user-friendly, the Fujifilm camera may be slightly easier for those who prefer simplicity.
Which should you buy?
Deciding between the FUJIFILM Instax Square SQ1 and the Polaroid Now 2nd Generation ultimately comes down to personal preferences and usage scenarios. If you prioritize a larger print size and a straightforward user experience, the Fujifilm camera may be the better option for you. However, if you are looking for a more versatile camera with added features like double exposure, a film bundle, and modern charging capabilities, the Polaroid Now 2nd Generation presents a compelling value, particularly at its lower price of $169.99. Each camera brings unique advantages to the table, making either a worthy choice based on your specific needs.

