Hoka Women's Clifton 10 White/White 7.5 Medium vs Under Armour Women's Charged Assert 9, Black/White, 8.5 US
Updated August 2026 — Hoka Women's Clifton 10 White/White 7.5 Medium wins on fit and comfort, Under Armour Women's Charged Assert 9, Black/White, 8.5 US wins on traction.
The Hoka Women's Clifton 10 offers superior cushioning and performance for serious runners, while the Under Armour Women's Charged Assert 9 is a budget-friendly option for beginners.
Why Hoka Women's Clifton 10 White/White 7.5 Medium is better
Cushioning
Clifton 10 excels in cushioning with ultralight support.
Brand Reputation
HOKA is known for high-quality running shoes.
Performance
Clifton 10 is designed for long-distance running.
Why Under Armour Women's Charged Assert 9, Black/White, 8.5 US is better
Price
Charged Assert 9 is significantly cheaper.
Versatility
Charged Assert 9 is suitable for various workouts.
Lightweight
Charged Assert 9 has a lightweight design.
Overall score
Specifications
| Spec | Hoka Women's Clifton 10 White/White 7.5 Medium | Under Armour Women's Charged Assert 9, Black/White, 8.5 US |
|---|---|---|
| Brand | HOKA | Under Armour |
| Current Price | $145.00 | $57.95 |
| Sales Rank | 2584 | 2002 |
| Upper Material | Jacquard Knit | Mesh |
| Midsole | Ultralight | Charged Cushioning |
Dimension comparison
Price Comparison
When it comes to pricing, the Under Armour Women's Charged Assert 9 is significantly more budget-friendly, priced at $57.95. In contrast, the Hoka Women's Clifton 10 comes in at $145.00, making it about 150% more expensive. This stark price difference is crucial for budget-conscious shoppers looking for quality running shoes. While the Clifton 10 offers premium features and a trusted reputation, the Charged Assert 9 provides a solid option for those who are newer to running or looking for a more economical choice without sacrificing performance.
Brand Reputation
Both HOKA and Under Armour are well-respected brands in the athletic footwear market. HOKA has built a reputation for creating shoes that prioritize cushioning and comfort, particularly for long-distance runners, as reflected in the Clifton 10's design. The Clifton series has been a favorite for over a decade, suggesting a loyal customer base. Under Armour, on the other hand, is known for its innovative sports gear that enhances performance. The Charged Assert 9, while less premium, offers a comfortable and supportive ride, making it appealing to beginners and casual runners.
Comfort and Fit
Comfort is a strong selling point for both shoes, but they achieve it in different ways. The Hoka Women's Clifton 10 boasts a jacquard knit upper that provides a breathable fit, alongside a double-lace lock for added security. This design helps mitigate tongue migration, ensuring a snug fit during runs. Conversely, the Under Armour Women's Charged Assert 9 features a lightweight mesh upper that enhances airflow, keeping feet cooler during workouts. Its foam padding around the ankle and a molded liner also contribute to a plush step-in feel, which is excellent for those who prefer a softer fit right out of the box.
Cushioning and Support
In terms of cushioning, the Hoka Women's Clifton 10 excels with its ultralight cushioning system, offering an additional 3mm in heel-to-toe drop compared to previous models. This enhancement provides a plush underfoot experience that many long-distance runners appreciate. Meanwhile, the Under Armour Women's Charged Assert 9 features a Charged Cushioning® midsole that delivers balanced impact protection, making it an excellent choice for casual runners and daily workouts. The Clifton 10 is designed for those who prioritize maximum cushioning, while the Charged Assert 9 offers a more moderate cushioning experience suitable for light training.
Performance and Versatility
The performance capabilities of these shoes cater to different types of runners. The Hoka Women's Clifton 10 is tailored for daily maintenance miles, making it suitable for longer runs and providing the support needed for extended wear. Its sales rank of 2584 indicates a solid following among serious runners. On the other hand, the Under Armour Women's Charged Assert 9, with a sales rank of 2002, is designed for versatility, functioning well for various types of workouts, including runs and gym sessions. This makes the Charged Assert 9 a more adaptable choice for individuals who engage in multiple activities.
Design and Aesthetics
Aesthetically, both shoes present appealing designs but cater to different preferences. The Hoka Women's Clifton 10 in White/White offers a classic and clean look, emphasizing its performance-first philosophy. The breathable jacquard upper also adds a modern touch. In contrast, the Under Armour Women's Charged Assert 9 in Black/White offers a sportier appearance, appealing to those who prefer a more dynamic style. The choice between these designs will depend on individual tastes, but both maintain a professional look suitable for athletic environments.
Durability and Longevity
Durability is a critical factor in the longevity of running shoes, and both models provide decent options. The Hoka Women's Clifton 10 is built for extensive wear, designed to withstand the rigors of daily training. Its advanced cushioning and breathable materials contribute to a longer lifespan, particularly for serious runners. The Under Armour Women's Charged Assert 9, with its reinforced overlays and rubber outsole, is also durable but may not match the Clifton 10's longevity for high-mileage runners. For occasional use and lighter training, the Charged Assert 9 remains a reliable choice.
Which should you buy?
Deciding between the Hoka Women's Clifton 10 and the Under Armour Women's Charged Assert 9 largely depends on your running habits and budget. If you're a dedicated runner seeking maximum cushioning and performance for longer distances, the Clifton 10 justifies its higher price at $145.00. However, if you are a beginner or looking for a versatile shoe that is more wallet-friendly, the Charged Assert 9 at $57.95 offers excellent value without compromising on comfort. Ultimately, your choice should reflect your specific needs, whether it's premium features or affordability.

