Hoka Women's Rincon 4 Black/Black 9 Medium vs New Balance Women's Fresh Foam 680 V8 Running Shoe
Updated August 2026 — Hoka Women's Rincon 4 Black/Black 9 Medium wins on cushioning and fit, New Balance Women's Fresh Foam 680 V8 Running Shoe wins on breathability.
The Hoka Women's Rincon 4 excels in cushioning and durability, while the New Balance Women's Fresh Foam 680 V8 offers affordability and versatility.
Why Hoka Women's Rincon 4 Black/Black 9 Medium is better
Cushioning
Hoka offers superior cushioning for long-distance runs.
Durability
Hoka's podular outsole is designed for long-term use.
Performance
Hoka's design enhances natural gait and transitions.
Why New Balance Women's Fresh Foam 680 V8 Running Shoe is better
Price
New Balance is significantly cheaper at $69.99.
Versatility
New Balance caters to a broader audience for casual wear.
Weight
New Balance is lighter and more suitable for everyday use.
Overall score
Specifications
| Spec | Hoka Women's Rincon 4 Black/Black 9 Medium | New Balance Women's Fresh Foam 680 V8 Running Shoe |
|---|---|---|
| Brand | HOKA | New Balance |
| Price | $122.49 | $69.99 |
| Sales Rank | 17234 | 13745 |
| Cushion Type | Cloud-Weight | Fresh Foam |
| Upper Material | Textile | Knit |
Dimension comparison
Price Comparison
When it comes to price, the New Balance Women's Fresh Foam 680 V8 Running Shoe is significantly less expensive, retailing at $69.99, which is about 43% cheaper than the Hoka Women's Rincon 4 at $122.49. This price difference makes the Fresh Foam 680 V8 an attractive option for budget-conscious shoppers or those new to running who may not want to invest heavily in their first pair of running shoes. While the Hoka offers advanced cushioning and features, the New Balance provides a solid balance of comfort and affordability, making it a sensible choice for everyday wear.
Comfort and Cushioning
The Hoka Women's Rincon 4 is designed with an emphasis on cushioning, boasting a "Cloud-Weight Cushion, Built for the Long Haul" tagline. This model features upgraded foam that enhances rebound and longevity, ideal for those who prioritize comfort on longer runs. In contrast, the New Balance Women's Fresh Foam 680 V8 emphasizes its Fresh Foam midsole, which offers an ultra-cushioned, lightweight ride. The precision-engineered knit upper of the Fresh Foam 680 V8 adds to its comfort, providing maximum ventilation. Both shoes prioritize cushioning, but the Hoka seems particularly focused on durability for longer distances.
Design and Aesthetics
In terms of design, the Hoka Women's Rincon 4 presents a sleek and modern look with its engineered double jacquard upper and padded tongue, which not only contribute to functionality but also to style. The predominantly black color scheme lends itself to versatility in pairing with different running attire. Meanwhile, the New Balance Women's Fresh Foam 680 V8 features a no-sew construction for a sleek fit and feel, making it visually appealing. While both options are stylish, personal preference will play a significant role in choosing between the two, as they cater to slightly different aesthetic tastes.
Performance and Fit
The Hoka Women's Rincon 4 is engineered for performance, featuring a rear foot-focused Active Foot Frame and an Early Stage MetaRocker that aids in smooth transitions during runs. This design is particularly beneficial for runners looking for a shoe that enhances their natural gait. In comparison, the New Balance Women's Fresh Foam 680 V8 provides enhanced underfoot comfort with its integrated rubber outsole, and an 8 mm drop which is standard for many running shoes. While both shoes perform well, the Hoka's specific focus on foot dynamics could give it an edge for serious runners.
Durability
When evaluating durability, the Hoka Women's Rincon 4 stands out with its durable podular outsole design made from rubberized EVA, which aims to withstand the wear and tear of regular use. This durability is crucial for those who log many miles weekly. On the other hand, the New Balance Women's Fresh Foam 680 V8 is also constructed for longevity, but its emphasis is more on comfort and lightweight performance rather than heavy-duty wear. Runners who prioritize long-term investment in their footwear may lean towards the Hoka for its robust construction.
Brand Reputation
Both Hoka and New Balance are well-respected brands in the running shoe market, but they cater to slightly different segments. Hoka is often associated with maximalist running shoes, emphasizing extreme cushioning and support. The Hoka Women's Rincon 4, with a sales rank of 17,234, is popular among those seeking a lightweight shoe with superior cushioning for long-distance runs. Conversely, New Balance, with a sales rank of 13,745 for the Fresh Foam 680 V8, is known for its balance of performance and comfort, appealing to a broader range of runners and casual wearers alike.
Target Audience
The Hoka Women's Rincon 4 is ideal for serious runners looking for a lightweight shoe that doesn’t compromise on cushioning and durability. Its design caters to those who engage in long-distance training and want a shoe that can endure the mileage. In contrast, the New Balance Women's Fresh Foam 680 V8 serves a broader audience, suitable for runners of all levels, as well as those who need a reliable shoe for casual wear. This versatility makes the Fresh Foam 680 V8 a great choice for anyone needing an all-around comfortable shoe.
Which should you buy?
Deciding between the Hoka Women's Rincon 4 and the New Balance Women's Fresh Foam 680 V8 ultimately comes down to your specific needs and budget. If you are a dedicated runner seeking advanced cushioning and durability for long distances, the Hoka may be worth the $122.49 price tag. However, if you are looking for a comfortable, versatile shoe for everyday use at a more affordable price of $69.99, the New Balance is an excellent option. Consider your running habits, style preferences, and budget, and you’ll find a solid choice in either model.

