Hoka Women's Rincon 4 Black/Black 9 Medium vs Under Armour Women's Charged Assert 10,
Updated August 2026 — Hoka Women's Rincon 4 Black/Black 9 Medium wins on cushioning and style, Under Armour Women's Charged Assert 10, wins on weight and breathability.
The Hoka Women's Rincon 4 excels in cushioning and long-distance performance, while the Under Armour Women's Charged Assert 10 offers great value and versatility.
Why Hoka Women's Rincon 4 Black/Black 9 Medium is better
Cushioning
Superior cloud-weight cushion for long distances
Durability
Upgraded foam and podular outsole design
Brand Reputation
HOKA is a leading brand in running shoes
Why Under Armour Women's Charged Assert 10, is better
Price
Significantly lower price at $54.95
Weight
Lightweight at 8.9 oz.
Versatility
Suitable for various types of runs and casual wear
Overall score
Specifications
| Spec | Hoka Women's Rincon 4 Black/Black 9 Medium | Under Armour Women's Charged Assert 10, |
|---|---|---|
| Brand | HOKA | Under Armour |
| Sales Rank | 17234 | 5952 |
| Midsole | Two-layer | Charged Cushioning |
| Upper | Double jacquard | Breathable mesh |
| Offset | Not specified | 10mm |
Dimension comparison
Price Comparison
The Hoka Women's Rincon 4 is priced at $122.49, while the Under Armour Women's Charged Assert 10 comes in at a significantly lower price of $54.95. This means that the Rincon 4 is about 122% more expensive than the Charged Assert 10. For budget-conscious shoppers, the Under Armour option presents a compelling value, especially given its solid performance features. If price is your primary concern, the Charged Assert 10 stands out as the more economical choice.
Design and Aesthetics
When it comes to design, the Hoka Women's Rincon 4 features a sleek, modern silhouette with a black/black color scheme, making it versatile for various outfits. The engineered double jacquard upper provides a snug fit, while the padded tongue adds comfort. In contrast, the Under Armour Women's Charged Assert 10 also opts for a black colorway, complemented by white accents. Its lightweight, breathable mesh upper is designed for durability and support. Both shoes provide aesthetic appeal, but the Rincon 4 may attract those looking for a more streamlined performance look.
Comfort and Fit
Comfort is a critical factor in running shoes, and both models offer unique benefits. The Hoka Women's Rincon 4 is renowned for its "cloud-weight cushion," designed to provide exceptional softness and support over long distances. Its two-layer midsole and rear foot-focused Active Foot Frame™ enhance comfort during runs. On the other hand, the Under Armour Women's Charged Assert 10 utilizes Charged Cushioning® for ultimate responsiveness and durability, combined with an EVA sockliner for a soft, step-in feel. While the Rincon 4 is built for long-haul comfort, the Charged Assert 10 focuses on a balance of flexibility and cushioning.
Performance and Durability
In terms of performance, the Hoka Women's Rincon 4 excels with its upgraded foam offering better rebound and longevity. The rubberized EVA outsole is designed to provide excellent traction over various surfaces. The shoe's podular outsole design contributes to its durability, making it suitable for extensive training sessions. Conversely, the Under Armour Women's Charged Assert 10 is engineered with a solid rubber outsole that covers high-impact zones, ensuring durability without adding excess weight. Both shoes are built for running, but the Rincon 4 is optimized for long distances, while the Charged Assert 10 is versatile for shorter runs or casual wear.
Weight and Offset
The weight of running shoes can significantly impact performance, and here, the Under Armour Women's Charged Assert 10 has the edge. It weighs in at 8.9 oz., making it lightweight and agile, ideal for those seeking speed. The Hoka Women's Rincon 4 does not specify its weight, but it is designed to be lightweight as well, focusing on cushioning rather than sheer speed. Additionally, the Charged Assert 10 features a 10mm offset, which caters to runners who prefer a more traditional feel. While both shoes aim for lightweight performance, the Charged Assert 10 is specifically designed for those prioritizing speed and flexibility.
Brand Reputation and Ranking
HOKA has established itself as a leading brand in the running shoe market, with the Rincon 4 currently holding a sales rank of 17,234. This rank indicates a solid presence but suggests it may not be the top choice among consumers. In contrast, the Under Armour Women's Charged Assert 10 enjoys a better sales rank of 5,952, reflecting its popularity and strong demand. This difference in ranking could imply that more runners prefer the Charged Assert 10 for its balance of performance and value.
Intended Use
The intended use of each shoe speaks to their design philosophy. The Hoka Women's Rincon 4 is engineered as a daily trainer, perfect for long-distance running with its emphasis on cushioning and support. It’s particularly suited for runners who log many miles regularly. The Under Armour Women's Charged Assert 10, however, is designed as a versatile shoe for runners who need flexibility, cushioning, and adaptability for various types of runs. This makes it suitable not just for running but also for casual wear, appealing to a broader audience.
Which should you buy?
Deciding between the Hoka Women's Rincon 4 and the Under Armour Women's Charged Assert 10 ultimately depends on your specific needs and budget. If you prioritize cushioning and long-distance performance, the Rincon 4 may be worth the investment at $122.49. However, if you're looking for a budget-friendly option that still provides comfort and versatility at just $54.95, the Charged Assert 10 is an excellent choice. Each shoe offers unique benefits, so your decision should align with your running style, frequency, and budget considerations.

