Hoka Women's Rincon 4 Black/Black 9 Medium vs Under Armour Women's Charged Assert 9, Black/White, 8.5 US
Updated August 2026 — Hoka Women's Rincon 4 Black/Black 9 Medium wins on comfort and durability, Under Armour Women's Charged Assert 9, Black/White, 8.5 US wins on breathability and weight.
The Hoka Women's Rincon 4 excels in performance and durability, while the Under Armour Women's Charged Assert 9 offers great value for casual use.
Why Hoka Women's Rincon 4 Black/Black 9 Medium is better
Performance
Upgraded foam enhances rebound for serious runners.
Durability
Engineered for longevity with rubberized EVA outsole.
Comfort
Cloud-weight cushioning provides superior comfort for long runs.
Why Under Armour Women's Charged Assert 9, Black/White, 8.5 US is better
Price
Significantly cheaper at $57.95.
Versatility
Suitable for various workouts and casual wear.
Popularity
Higher sales rank indicates broader appeal.
Overall score
Specifications
| Spec | Hoka Women's Rincon 4 Black/Black 9 Medium | Under Armour Women's Charged Assert 9, Black/White, 8.5 US |
|---|---|---|
| Brand | HOKA | Under Armour |
| Current Price | $122.49 | $57.95 |
| Sales Rank | 17234 | 2002 |
| Cushioning | Cloud-weight | Charged Cushioning |
| Upper Material | Textile | Mesh |
Dimension comparison
Price Comparison
The Hoka Women's Rincon 4 is priced at $122.49, while the Under Armour Women's Charged Assert 9 is significantly cheaper at $57.95, making it about 53% less expensive. This price difference may influence your decision, especially if you're on a tighter budget or if you're just starting out in running. The Rincon 4, although priced higher, offers advanced features that may justify the cost for more serious runners seeking performance and durability. On the other hand, the Charged Assert 9 offers great value for casual runners and those prioritizing savings.
Brand Reputation
HOKA and Under Armour are both reputable brands in the athletic footwear industry, but they cater to slightly different audiences. HOKA is known for its focus on cushioning and comfort, particularly appealing to long-distance runners. The Rincon 4 reflects this with its cloud-like cushioning and lightweight design. Meanwhile, Under Armour has built a strong reputation for versatile athletic gear, appealing to a broader range of sports and fitness activities. The Charged Assert 9 is designed for various workouts and casual wear, making it a versatile option for those who engage in multiple physical activities.
Comfort and Fit
The comfort level of the Hoka Women's Rincon 4 is highlighted by its cloud-weight cushioning and podular outsole design, which work together to provide a soft, responsive feel. Its engineered double jacquard upper promises a snug and secure fit, which is especially beneficial for longer runs. In contrast, the Under Armour Women's Charged Assert 9 features a lightweight mesh upper that enhances airflow, keeping your feet cooler during intense workouts. It also boasts foam padding around the ankle for a plush step-in feel, making it comfortable right out of the box. While both shoes prioritize comfort, the Rincon 4 may offer a more specialized experience for dedicated runners.
Performance Features
Performance-wise, the Hoka Women's Rincon 4 stands out with its upgraded foam that enhances rebound and longevity, specifically designed for high-mileage training. The Active Foot Frame and Early Stage MetaRocker technology further contribute to its performance, making it ideal for runners seeking smooth transitions. The Under Armour Women's Charged Assert 9, while not as specialized, includes a Charged Cushioning midsole that provides balanced impact protection, making each step enjoyable for newer runners. Although the Rincon 4 may have the edge for serious runners, the Charged Assert 9 offers sufficient performance for light training and daily walks.
Durability
Durability is a key consideration for runners, and the Hoka Women's Rincon 4 is engineered for longevity with its rubberized EVA outsole and podular design. This construction is geared toward withstanding the wear and tear of frequent use, making it a solid investment for those logging many miles. The Under Armour Women's Charged Assert 9 also incorporates durable materials, including a rubber outsole designed for traction and flexibility. While both shoes are built to last, the Rincon 4's features suggest it may endure longer in high-mileage scenarios, whereas the Charged Assert 9 is suitable for lighter use.
Style and Aesthetics
In terms of style, the Hoka Women's Rincon 4 features a sleek design in a black and black colorway, appealing to minimalists who appreciate a more understated look. Its modern aesthetic aligns well with athletic wear, making it a versatile choice for both running and casual outings. The Under Armour Women's Charged Assert 9, available in a black and white combination, offers a classic athletic look that pairs well with various outfits. While both styles have their merits, the choice may come down to personal preference in terms of aesthetics.
Customer Feedback
Customer feedback can provide significant insights into the performance and satisfaction levels of each shoe. The Hoka Women's Rincon 4 has a sales rank of 17,234, indicating a respectable level of interest among consumers. Reviews often highlight its exceptional cushioning and comfort for long runs. Conversely, the Under Armour Women's Charged Assert 9 boasts a higher sales rank of 2,002, suggesting it may be more popular among casual users and light trainers. Many users appreciate its comfort and fit for daily wear, which could indicate a broader appeal beyond just running.
Which should you buy?
When deciding between the Hoka Women's Rincon 4 and the Under Armour Women's Charged Assert 9, consider your specific needs as a runner or fitness enthusiast. If you prioritize serious running performance, advanced cushioning, and durability, the Hoka Women's Rincon 4 may be worth the investment at $122.49. However, if you're looking for an affordable, versatile shoe for casual workouts and everyday use, the Under Armour Women's Charged Assert 9 at $57.95 offers great value. Ultimately, your choice should align with how you plan to use the shoes and your budgetary constraints.

