vsversusfinder

ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 vs New Balance Women's Fresh Foam 680 v9 Running Shoe

Updated August 2026 — ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 wins on price, New Balance Women's Fresh Foam 680 v9 Running Shoe wins on popularity and cushioning.

The ALTRA Women's FWD VIA offers superior foot health features, while the New Balance Women's Fresh Foam 680 v9 provides excellent value and comfort. Choose based on your priorities.

Why ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 is better

Foot Health

APMA Seal of Acceptance

Cushioning

Altra EGO FLO foam

Design

Streamlined light gray color

Why New Balance Women's Fresh Foam 680 v9 Running Shoe is better

Price

Cheaper by $27.73

Popularity

Better bestseller rank

Versatility

Suitable for multiple terrains

Overall score

ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5
75
New Balance Women's Fresh Foam 680 v9 Running Shoe
85

Specifications

SpecALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5New Balance Women's Fresh Foam 680 v9 Running Shoe
MidsoleAltra EGO FLOFresh Foam
UpperTextileEngineered mesh
OutsoleRubberIntegrated rubber
WeightLightweightUltra-lightweight
ClosureLaceLace

Dimension comparison

ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5New Balance Women's Fresh Foam 680 v9 Running Shoe

Overview of the ALTRA Women's FWD VIA Road Running Shoe

The ALTRA Women's FWD VIA Road Running Shoe is priced at $99.97, positioning it as the premium option in this comparison. This shoe is designed with a focus on promoting good foot health, as it has received the American Podiatric Medical Association (APMA) Seal of Acceptance. Its Altra EGO FLO supercritical midsole foam provides a lightweight and cushioned underfoot feel, while the rocker shape aims to enhance forward propulsion and efficient toe-off. With a bestseller rank of 23,294, it is moderately popular among runners, indicating a decent level of consumer approval.

Overview of the New Balance Women's Fresh Foam 680 v9 Running Shoe

In contrast, the New Balance Women's Fresh Foam 680 v9 Running Shoe is priced at $72.24, making it about 17% cheaper than the ALTRA model. This shoe features a Fresh Foam midsole that is precision engineered for an ultra-cushioned and lightweight ride, which is ideal for runners seeking comfort. Additionally, its breathable premium molded engineered mesh upper and integrated rubber outsole contribute to overall underfoot comfort. With a better bestseller rank of 13,435, it shows a stronger market presence and consumer interest compared to the ALTRA shoe.

Comfort and Cushioning

Comfort is a key consideration for any running shoe, and both options offer distinctive cushioning technologies. The ALTRA shoe utilizes Altra EGO FLO supercritical midsole foam, which provides a soft and lightweight feel, promoting a natural stride. Meanwhile, the New Balance shoe features Fresh Foam cushioning that is touted for delivering an ultra-cushioned experience. Both models aim to enhance comfort, but the ALTRA's design specifically emphasizes foot health, while New Balance focuses more on lightweight support. Ultimately, comfort preferences will vary by individual, but these advanced cushioning systems stand out in their respective designs.

Design and Aesthetics

Design plays a significant role in consumer choice, and both shoes have unique aesthetics. The ALTRA Women's FWD VIA comes in a light gray color, which may appeal to those looking for a neutral and versatile option. Its streamlined design complements the shoe's performance features. On the other hand, the New Balance Women's Fresh Foam 680 v9 showcases a breathable upper that not only enhances comfort but also adds a modern touch to its appearance. Each shoe offers a stylish yet functional design, but personal taste will dictate which one resonates more with potential buyers.

Fit and Sizing

When it comes to fit, both shoes cater to a range of foot shapes, but their construction methods differ. The ALTRA shoe's rocker shape is designed to give the feeling of being propelled forward, which can influence how the shoe fits during movement. Meanwhile, the New Balance shoe offers a lace closure system that allows for a more customizable fit. Given that the ALTRA focuses on promoting good foot health, it might appeal more to those with specific foot conditions. However, both models aim to provide a comfortable fit, making them suitable for various running styles.

Performance on Different Terrains

Performance is critical for any running shoe, especially for those who frequent varied terrains. The ALTRA Women's FWD VIA is optimized for road running, emphasizing a smooth and efficient transition with each step. The rocker shape promotes a natural stride, potentially enhancing performance on pavement. Conversely, the New Balance Women's Fresh Foam 680 v9, with its integrated rubber outsole, is designed to support comfort over multiple surfaces, making it versatile for both road and light trail running. Therefore, runners should consider the primary terrain they will be navigating when choosing between these two options.

Price and Value

Price is often a decisive factor in purchasing decisions, and here, the New Balance Women's Fresh Foam 680 v9 has a clear advantage. At $72.24, it is significantly cheaper than the ALTRA Women's FWD VIA, which retails for $99.97. This price difference of about $27.73 could be a deciding factor for budget-conscious consumers. However, value goes beyond just the price tag; the ALTRA shoe’s endorsement by the APMA signifies a commitment to foot health, which may justify its higher price for some buyers. In contrast, the New Balance model offers a strong balance of performance and cost-effectiveness.

Which should you buy?

Deciding between the ALTRA Women's FWD VIA Road Running Shoe and the New Balance Women's Fresh Foam 680 v9 Running Shoe ultimately hinges on individual needs and preferences. If foot health and premium cushioning are your primary concerns, the ALTRA shoe may be worth the investment, particularly with its APMA Seal of Acceptance. However, if you are looking for a more budget-friendly option that still offers excellent cushioning and a strong market presence, the New Balance shoe is the better choice. Both models provide comfort and performance, but your specific running style and budget will guide you toward the right decision.