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ASICS Women's Gel-Contend 9 Running Shoes, 8, vs Hoka Women's Clifton 10 White/White 7.5 Medium

Updated August 2026 — Hoka Women's Clifton 10 White/White 7.5 Medium leads on cushioning and comfort.

The ASICS Women's Gel-Contend 9 offers great value and comfort for casual runners, while the Hoka Women's Clifton 10 excels in cushioning and performance for dedicated runners.

Why ASICS Women's Gel-Contend 9 Running Shoes, 8, is better

Price

ASICS is significantly cheaper at $64.95.

Flexibility

ASICS has flex grooves for better flexibility.

Weight

ASICS is lighter than Hoka.

Why Hoka Women's Clifton 10 White/White 7.5 Medium is better

Cushioning

Hoka offers superior cushioning.

Design

Hoka features a modern jacquard knit upper.

Reputation

Hoka is well-known for its performance in long-distance running.

Overall score

ASICS Women's Gel-Contend 9 Running Shoes, 8,
75
Hoka Women's Clifton 10 White/White 7.5 Medium
85

Specifications

SpecASICS Women's Gel-Contend 9 Running Shoes, 8,Hoka Women's Clifton 10 White/White 7.5 Medium
BrandASICSHOKA
ModelGel-Contend 9Clifton 10
Sales Rank11552584
Upper MaterialJacquard meshJacquard knit
SocklinerOrthoLiteN/A
Heel DropN/A3mm

Dimension comparison

ASICS Women's Gel-Contend 9 Running Shoes, 8,Hoka Women's Clifton 10 White/White 7.5 Medium

Overview of ASICS Women's Gel-Contend 9

The ASICS Women's Gel-Contend 9 Running Shoes are priced at $64.95, making them a budget-friendly choice for runners. With a sales rank of 1155, they are well-received in the competitive running shoes market. This model features Rearfoot GEL technology, which enhances impact absorption, making each step softer. The Jacquard mesh upper improves airflow, ensuring your feet stay cool during runs. Additionally, the OrthoLite sockliner provides excellent step-in comfort, while flex grooves in the outsole enhance flexibility. Overall, the ASICS Gel-Contend 9 combines comfort and support, making it a solid option for casual runners.

Overview of Hoka Women's Clifton 10

In contrast, the Hoka Women's Clifton 10 is priced at $145.00, significantly higher than the ASICS model, at about 123% more. Despite its higher price, it offers a trusted performance as a daily trainer with a sales rank of 2584. The Clifton 10 is known for its plush cushioning and features a breathable jacquard upper, enhancing fit and comfort during long runs. It also includes a double-lace lock to prevent tongue migration, providing a secure fit. While the Clifton 10 is an established favorite, its higher cost may not suit every budget.

Comfort and Cushioning

When it comes to comfort, the ASICS Women's Gel-Contend 9 excels with its Rearfoot GEL technology and Ortholite sockliner, providing excellent cushioning and absorption. This combination ensures that runners experience less impact with each footstrike. The EVA insole and Amplifoam cushioning further enhance the overall comfort level, making it a great choice for those who prioritize a softer landing.

On the other hand, the Hoka Women's Clifton 10 is renowned for its ultralight cushioning, which has been a hallmark of the Clifton series for over a decade. The Clifton 10 adds an additional 3mm in heel-to-toe drop, improving the underfoot experience. Runners looking for a plush feel during their miles will find the Clifton 10 appealing, but this comes at a premium price.

Design and Materials

The ASICS Gel-Contend 9 boasts a sleek design with a jacquard mesh upper that promotes airflow, keeping your feet cool during workouts. The synthetic stitching on the overlays not only enhances support but also adds to the shoe's overall aesthetic. The durable polyester upper is designed for breathability and longevity.

Conversely, the Hoka Clifton 10 features a jacquard knit upper that adds a modern touch to its design. This breathable material also contributes to a better fit, accommodating various foot shapes. However, the Clifton's focus on performance and comfort may overshadow its design appeal. Both shoes prioritize functionality over flashy designs, but the Clifton 10’s refined upper gives it a contemporary edge.

Flexibility and Performance

Flexibility is a crucial aspect of any running shoe, and the ASICS Women's Gel-Contend 9 incorporates flex grooves in the outsole to enhance its flexibility. This feature allows for a more natural foot movement, which is particularly beneficial for runners who enjoy varying their pace or running on different terrains.

The Hoka Women's Clifton 10 also delivers performance through its lightweight construction, which aids in speed and agility. However, it is more focused on cushioning than flexibility. While the Clifton 10 is ideal for longer distances and daily training, runners seeking a more versatile shoe may prefer the flexibility offered by the Gel-Contend 9.

Price and Value

With a current price of $64.95, the ASICS Women's Gel-Contend 9 offers exceptional value for runners on a budget. This price point is about 55% less than the Hoka Women's Clifton 10, making it a more accessible option for those who may not want to invest heavily in running shoes. Additionally, the Gel-Contend 9's features provide solid performance without breaking the bank.

In contrast, the Hoka Women's Clifton 10, priced at $145.00, is a significant investment. While it offers superior cushioning and a trusted reputation, the price may deter budget-conscious runners. However, for those who prioritize premium quality and performance, the Clifton 10 could justify its higher cost.

Target Audience

The ASICS Women's Gel-Contend 9 is ideal for casual runners and those new to running. Its affordable price combined with essential features makes it a great entry-level option. Runners looking for a comfortable, reliable shoe without the need for excessive technical details will find the Gel-Contend 9 fitting their needs.

On the other hand, the Hoka Women's Clifton 10 is tailored for dedicated runners who regularly log miles and seek a plush underfoot experience. Its advanced cushioning and breathable design cater to those looking for performance and comfort during extended runs. While its higher price may not resonate with everyone, serious runners could see the value in investing in the Clifton 10.

Which should you buy?

Ultimately, the choice between the ASICS Women's Gel-Contend 9 and the Hoka Women's Clifton 10 depends on your specific running needs and budget. If you are looking for an affordable, comfortable shoe for casual running, the ASICS Gel-Contend 9 at $64.95 provides excellent value and performance. However, if you are a dedicated runner willing to invest in a premium shoe that offers exceptional cushioning and a refined fit, the Hoka Clifton 10 at $145.00 may be the better option for you. Consider your running habits, budget, and personal preferences to make the best choice.