ASICS Women's Gel-Contend 9 Running Shoes, 8, vs New Balance Women's Fresh Foam 680 V8 Running Shoe
Updated August 2026 — ASICS Women's Gel-Contend 9 Running Shoes, 8, leads on flexibility and support.
The ASICS Women's Gel-Contend 9 offers better value and comfort features, making it a stronger choice for budget-conscious runners. However, the New Balance model excels in lightweight design.
Why ASICS Women's Gel-Contend 9 Running Shoes, 8, is better
Price
ASICS is $5 cheaper than New Balance
Comfort
ASICS features enhanced impact absorption
Sales Rank
ASICS has a better sales rank of 1155
Why New Balance Women's Fresh Foam 680 V8 Running Shoe is better
Weight
New Balance is designed for a lightweight feel
Fit
New Balance offers a no-sew construction for a sleek fit
Ventilation
New Balance has targeted ventilation in its upper design
Overall score
Specifications
| Spec | ASICS Women's Gel-Contend 9 Running Shoes, 8, | New Balance Women's Fresh Foam 680 V8 Running Shoe |
|---|---|---|
| Cushioning | Rearfoot GEL | Fresh Foam |
| Upper Material | Jacquard mesh | Knit |
| Outsole | Synthetic rubber | Integrated rubber |
| Drop | Not specified | 8 mm |
| Weight | Not specified | Lightweight |
Dimension comparison
Price Comparison
When it comes to price, the ASICS Women's Gel-Contend 9 Running Shoes are more economical, priced at $64.95, while the New Balance Women's Fresh Foam 680 V8 Running Shoe retails for $69.99. This makes the ASICS model about 6% cheaper than the New Balance option. Considering that both shoes are designed for similar purposes, the cost difference could be a deciding factor for budget-conscious consumers looking for quality running shoes.
Comfort and Cushioning
The ASICS Women's Gel-Contend 9 features Rearfoot GEL technology, which enhances impact absorption and provides a softer feeling at footstrike. In contrast, the New Balance Women's Fresh Foam 680 V8 utilizes a precision-engineered Fresh Foam midsole, which offers an ultra-cushioned and lightweight ride. While both shoes prioritize comfort, the ASICS model specifically highlights its enhanced impact absorption, making it particularly appealing for runners who may experience joint discomfort.
Upper Design and Breathability
In terms of upper design, the ASICS Women's Gel-Contend 9 showcases a jacquard mesh upper that promotes airflow, ensuring breathability during runs. Meanwhile, the New Balance Women's Fresh Foam 680 V8 features a precision-engineered knit upper designed for maximum comfort and targeted ventilation. Both designs offer adequate breathability, but the ASICS model emphasizes airflow, which may be beneficial for those running in warmer climates.
Fit and Stability
The ASICS Women's Gel-Contend 9 is designed with synthetic stitching on the overlays, providing improved support and stability. On the other hand, the New Balance Women's Fresh Foam 680 V8 offers a no-sew construction for a sleek fit, which minimizes chafing and enhances comfort. The choice between these two fits will depend on individual preferences: those seeking extra support may lean towards ASICS, while runners looking for a seamless feel might prefer New Balance.
Durability and Traction
Both shoes are built to endure the rigors of running, but they approach durability differently. The ASICS model employs a synthetic rubber outsole with Trusstic Technology for exceptional stability across various terrains. In contrast, the New Balance shoe features an integrated rubber outsole, which focuses on enhancing underfoot comfort. While both options are designed for durability, the ASICS model may provide better traction on uneven surfaces due to its specific design features.
Sales Rank and Popularity
In terms of popularity, the ASICS Women's Gel-Contend 9 holds a sales rank of 1155, making it a best-selling option in its category. Conversely, the New Balance Women's Fresh Foam 680 V8 has a sales rank of 13745, indicating that the ASICS model is favored by more consumers. This difference in sales rank could reflect a combination of factors, including price, comfort, and brand loyalty, which may influence potential buyers.
Target Audience
The ASICS Women's Gel-Contend 9 is crafted not just for seasoned runners but also for casual wearers who appreciate comfort and style. It excels in providing a cushioned experience that is suitable for various activities. The New Balance Women's Fresh Foam 680 V8, while also versatile, is specifically designed for daily runs and workouts, appealing to active individuals who engage in consistent running or walking. Understanding your intended use can help determine which shoe might better meet your needs.
Which should you buy?
Ultimately, the choice between the ASICS Women's Gel-Contend 9 and the New Balance Women's Fresh Foam 680 V8 boils down to personal preferences and specific running needs. The ASICS model is more budget-friendly, offers enhanced impact absorption, and has a better sales rank, making it a strong contender for those who value comfort and stability. On the other hand, the New Balance shoe provides a lightweight design and a sleek fit, appealing to runners who prioritize minimalism and breathable materials. Assessing these factors will guide you in selecting the right running shoe for your lifestyle.

