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ASICS Women's Gel-Contend 9 Running Shoes, 8, vs New Balance Women's Fresh Foam Roav Running

Updated August 2026 — ASICS Women's Gel-Contend 9 Running Shoes, 8, wins on breathability and comfort, New Balance Women's Fresh Foam Roav Running wins on price and fit.

The ASICS Women's Gel-Contend 9 offers better value and comfort at a lower price, while the New Balance Women's Fresh Foam Roav excels in cushioning and fit.

Why ASICS Women's Gel-Contend 9 Running Shoes, 8, is better

Price

ASICS is $15 cheaper than New Balance

Comfort

ASICS features Rearfoot GEL technology for better impact absorption

Breathability

ASICS has a jacquard mesh upper for improved airflow

Why New Balance Women's Fresh Foam Roav Running is better

Cushioning

New Balance has a fresh foam midsole for plush cushioning

Fit

New Balance offers a bootie construction for a snug fit

Durability

New Balance uses NDurance outsole technology for enhanced durability

Overall score

ASICS Women's Gel-Contend 9 Running Shoes, 8,
85
New Balance Women's Fresh Foam Roav Running
78

Specifications

SpecASICS Women's Gel-Contend 9 Running Shoes, 8,New Balance Women's Fresh Foam Roav Running
CushioningRearfoot GELFresh Foam
Upper MaterialJacquard MeshBootie Construction
Outsole TechnologyTrussticNDurance
Sales Rank11552101
WeightLightModerate

Dimension comparison

ASICS Women's Gel-Contend 9 Running Shoes, 8,New Balance Women's Fresh Foam Roav Running

Price Comparison

The ASICS Women's Gel-Contend 9 Running Shoes are priced at $64.95, making them about 17% cheaper than the New Balance Women's Fresh Foam Roav Running Shoe, which retails for $79.99. This price difference may influence budget-conscious buyers looking for quality running shoes. While both shoes are designed for comfort and performance, the lower price of the ASICS model may appeal to those who want to save money without compromising on quality.

Comfort and Cushioning

In terms of comfort, the ASICS Gel-Contend 9 features Rearfoot GEL technology, which enhances impact absorption and provides a softer feel at footstrike. This is complemented by an Ortholite sockliner that ensures excellent step-in comfort. On the other hand, the New Balance Fresh Foam Roav boasts a fresh foam midsole that also provides plush cushioning, absorbing impact during runs. Both shoes prioritize comfort, but the ASICS model may offer a slightly softer landing due to its specific GEL cushioning technology.

Design and Aesthetics

The ASICS Women's Gel-Contend 9 comes in a stylish Lilac HINT/Bluebell colorway, appealing to those who enjoy vibrant designs. Its jacquard mesh upper not only enhances airflow but also contributes to the sneaker's overall aesthetic appeal. The New Balance Fresh Foam Roav, available in a sleek Black/Light Aluminum color scheme, features a bootie construction that wraps around the foot for a snug fit. While design preferences are subjective, both options are visually appealing and cater to different style inclinations.

Fit and Support

The ASICS Gel-Contend 9 is designed with synthetic stitching on the overlays to improve support, enhancing stability during runs. The Flex grooves in the outsole further enhance the shoe's flexibility, allowing for a more natural stride. In comparison, the New Balance Fresh Foam Roav features an Ultra Heel design that offers targeted support and a secure fit. Its removable insole with arch support adapts to individual foot shapes, which may be particularly beneficial for those with specific support needs. Both options provide a supportive fit, but the choice may depend on individual preferences regarding heel design and arch support.

Durability

Durability is a key consideration for runners, and both models deliver in this aspect. The ASICS Gel-Contend 9 features a synthetic rubber outsole with Trusstic Technology, which enhances stability and provides durability across various terrains. Conversely, the New Balance Fresh Foam Roav employs NDurance outsole technology, designed to handle the rigors of road miles and daily wear. While both shoes are built to last, the specific technologies used in each may cater to different running environments and styles.

Breathability

Breathability is an essential feature for running shoes, and the ASICS Gel-Contend 9 excels with its jacquard mesh upper that significantly improves airflow. This means that your feet are less likely to overheat during longer runs. The New Balance Fresh Foam Roav, while also designed for comfort, focuses more on the sock-like fit of the bootie construction, which may not provide the same level of breathability as the ASICS model. Runners looking for enhanced ventilation may prefer the ASICS option for warmer conditions.

Performance in Running

For performance-oriented runners, the ASICS Gel-Contend 9 has a sales rank of 1155, indicating a strong presence in the market. Its combination of cushioning, flexibility, and support makes it a solid choice for various running activities. The New Balance Fresh Foam Roav, with a sales rank of 2101, also positions itself well in the running community, offering a comfortable and durable option for everyday wear. While both shoes are suitable for running, the ASICS model may have a slight edge in terms of overall performance metrics based on sales data.

Which should you buy?

In choosing between the ASICS Women's Gel-Contend 9 and the New Balance Women's Fresh Foam Roav, the decision largely hinges on personal preferences and needs. The ASICS model is more budget-friendly at $64.95 and offers excellent comfort with its Rearfoot GEL technology, making it an attractive option for those seeking value. Conversely, the New Balance model, priced at $79.99, provides a plush cushioning experience with its fresh foam midsole and a more tailored fit due to its Ultra Heel design. Ultimately, if you're looking for a more affordable option with solid performance, the ASICS Gel-Contend 9 may be the better choice. However, if you prioritize superior cushioning and a snug fit, the New Balance Fresh Foam Roav could be the way to go.