Fujifilm Instax Mini 12 Instant Camera + 60 Photo vs FUJIFILM Instax Square SQ1 Instant Camera - Chalk White
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera + 60 Photo wins on accessories and popularity, FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on print size and comfort.
The Fujifilm Instax Mini 12 offers better value with its comprehensive accessory bundle and lower price, making it the preferred choice for casual photographers.
Why Fujifilm Instax Mini 12 Instant Camera + 60 Photo is better
Price
Mini 12 is $164.99, SQ1 is $179.99
Accessories
Mini 12 includes 60 films and a complete accessory bundle
Popularity
Mini 12 has a sales rank of 4425 compared to SQ1's 12092
Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better
Print Size
SQ1 prints are 1.5x larger than Mini prints
Features
SQ1 has auto-exposure and a one-touch selfie mode
Grip Comfort
SQ1 has a rounded and textured grip for better handling
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera + 60 Photo | FUJIFILM Instax Square SQ1 Instant Camera - Chalk White |
|---|---|---|
| Current Price | $164.99 | $179.99 |
| Film Included | 60 Films | None |
| Sales Rank | 4425 | 12092 |
| Print Size | Mini | Square |
| Auto Exposure | No | Yes |
| Selfie Mode | No | Yes |
Dimension comparison
Overview of the Fujifilm Instax Mini 12
The Fujifilm Instax Mini 12 is a popular choice among instant cameras, particularly for its value bundle that includes numerous accessories. Priced at $164.99, it is about 8% cheaper than its competitor, the Fujifilm Instax Square SQ1. This camera comes with 60 Fujifilm Instax Films, ensuring users can start capturing moments right away. The Mini 12 is designed for various occasions, from parties to gifts, making it a versatile option for instant photography enthusiasts.
The Mini 12 features a slim body with a fresh design, ensuring it’s both stylish and functional. The bundle includes a matching camera case, a photo album, and decorative stickers, enhancing the overall value. The inclusion of these accessories makes it an attractive option for those looking to add a personal touch to their instant prints.
Overview of the Fujifilm Instax Square SQ1
The Fujifilm Instax Square SQ1 offers a unique approach to instant photography with its square format prints, priced at $179.99. This format captures more of the moment, providing images that are 1.5 times the size of the Mini prints. The SQ1 is designed for creativity and self-expression, making it a fantastic choice for users who appreciate capturing memories in a more expansive format.
This camera also includes features such as auto-exposure for brighter images and a one-touch selfie mode, catering to users who enjoy taking selfies. With a sales rank of 12,092, it shows decent popularity but does not quite match the sales appeal of the Mini 12. The SQ1’s rounded grip enhances comfort, allowing for easy handling during photo sessions.
Design and Ergonomics
When comparing design and ergonomics, the Fujifilm Instax Mini 12 takes the lead with its lightweight and slim body, making it easy to carry around. The added camera case in the value bundle provides protection while enhancing its portability. Users looking for a camera that they can easily take to events will find the Mini 12's design particularly appealing.
In contrast, the Instax Square SQ1 features a rounded and textured grip that includes a separate thumb grip attachment for added comfort. While this design caters to ease of use, the SQ1's larger size may make it slightly less portable than the Mini 12. The emphasis on comfort in the SQ1 design is beneficial for longer photography sessions but may not compensate for its bulkiness in casual use.
Image Quality and Features
In terms of image quality, the Fujifilm Instax Square SQ1 offers superior prints due to its square format, allowing for more creative framing. The automatic exposure feature helps ensure that images are bright and clear, making it an excellent choice for users who want to capture vibrant memories.
The Mini 12, while not lacking in quality, delivers smaller prints. However, it comes with additional accessories, like close-up color lenses and frames, that can enhance the photography experience. Both cameras provide enjoyable instant photography, but the SQ1’s larger print size is a distinct advantage for those prioritizing image quality and versatility.
Accessories and Value
The Fujifilm Instax Mini 12 stands out with its comprehensive accessory bundle, which adds significant value to the purchase. Along with the camera, users receive a case, 60 photo prints, a photo album, and various decorative elements. This bundle makes the Mini 12 an attractive option for those looking for a complete package to start their instant photography journey.
On the other hand, the Instax Square SQ1, while a great camera on its own, does not come with as many accessories. Users must consider whether the additional features offered by the SQ1 justify its higher price, especially given the absence of a comprehensive bundle. The Mini 12's accessory value makes it a compelling choice for those seeking more than just a camera.
Popularity and Sales Rankings
The Fujifilm Instax Mini 12 has a sales rank of 4,425, indicating its popularity in the instant camera market. This higher ranking suggests that more consumers are choosing the Mini 12 over the SQ1, which has a sales rank of 12,092. This difference in rankings could reflect the Mini 12's appealing price point and value bundle, making it a more sought-after option among buyers.
The sales data highlights consumer preferences, suggesting that the Mini 12's combination of features and accessories resonates more with instant photography enthusiasts. The SQ1’s unique features may attract a niche audience, but the overall sales performance favors the Mini 12.
Price Comparison
In terms of pricing, the Fujifilm Instax Mini 12 is currently priced at $164.99, making it about 8% cheaper than the Fujifilm Instax Square SQ1, which is priced at $179.99. This price difference may play a significant role in a buyer's decision, especially for those on a budget. The Mini 12 offers a rich set of features and accessories for a lower price, making it a more economical choice for those looking to explore instant photography without overspending.
The additional cost of the SQ1 may be justified by its larger print size and enhanced features, but for many consumers, the value proposition of the Mini 12 will be hard to overlook.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Fujifilm Instax Square SQ1 largely depends on your photography needs and preferences. If you prioritize a comprehensive accessory bundle and a lower price point, the Mini 12 is the clear winner. Its lightweight design and popularity make it an excellent choice for casual photographers and those looking to capture memories at events.
Conversely, if you seek larger prints and innovative features like auto-exposure and a comfortable grip, the SQ1 may be worth the investment. However, the higher price and lack of accessories might deter budget-conscious buyers. Ultimately, both cameras offer unique features, but the Mini 12 stands out for its value and overall appeal.

