Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now 3rd Generation i-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on battery and ease of use, Polaroid Now 3rd Generation i-Type Instant Camera wins on price and weight.
The Fujifilm Instax Mini 12 offers a vibrant design and great value, while the Polaroid Now provides advanced features and better photo quality.
Why Fujifilm Instax Mini 12 Instant Camera Blossom is better
Price
Fujifilm is cheaper at $127.95.
Design
Fujifilm has a fun and trendy aesthetic.
Accessories
Fujifilm includes more film and accessories.
Why Polaroid Now 3rd Generation i-Type Instant Camera is better
Photo Quality
Polaroid has better image quality due to advanced autofocus.
Features
Polaroid offers more creative modes.
Build Quality
Polaroid is made with 40% recycled materials.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Blossom | Polaroid Now 3rd Generation i-Type Instant Camera |
|---|---|---|
| Lens | Fujinon 60mm | Two-lens autofocus |
| Flash | Built-in | Built-in |
| Film Type | Instax Mini | i-Type |
| Selfie Mode | Yes | Yes |
| Photo Size | Credit card | Polaroid |
| Creative Modes | None | Self-timer, Double exposure |
Dimension comparison
Design and Aesthetics
The Fujifilm Instax Mini 12 Instant Camera Blossom Pink is designed with a vibrant aesthetic, appealing to a younger demographic. In contrast, the Polaroid Now 3rd Generation i-Type Instant Camera features a classic design that pays homage to its iconic roots. The Instax Mini 12's Blossom Pink color makes it stand out, while the Polaroid's black finish gives it a timeless elegance. Both cameras are visually striking, but the choice largely depends on personal taste. If you're looking for something fun and trendy, the Fujifilm might be your pick. However, for those who appreciate a more classic look, the Polaroid offers a refined option.
Features and Functionality
When it comes to features, the Fujifilm Instax Mini 12 includes a Fujinon 60mm lens, an optical image viewfinder, and a built-in flash, which makes capturing instant moments easy and straightforward. The camera is equipped with a selfie mirror integrated into the lens, which enhances its usability for self-portraits. On the other hand, the Polaroid Now boasts a more sophisticated two-lens autofocus system, a better light meter position, and various creative modes such as self-timer and double exposure. While both cameras excel in capturing memories, the advanced features of the Polaroid may appeal to users looking for versatility in their photography.
Film and Photo Quality
The Fujifilm Instax Mini 12 comes with a bundle of 10 Instax films, allowing users to instantly print their photos. This camera is designed for quick snaps, producing credit card-sized prints that develop right before your eyes. However, the Polaroid Now utilizes i-Type film and includes a bundle of 8 photos, which may result in a slightly higher quality image due to its advanced autofocus system. Moreover, the Polaroid camera is optimized for various lighting conditions, potentially yielding better results in challenging environments. Although the Fujifilm provides more film in its bundle, the Polaroid's film quality and features may justify its higher price.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $127.95, making it about 17% cheaper than the Polaroid Now, which retails for $153.99. This price difference could be significant for budget-conscious consumers looking for an instant camera experience without breaking the bank. The lower price point of the Fujifilm also means that you get more value with the additional films and accessories included in its bundle. In contrast, while the Polaroid's higher price may reflect its advanced technology and features, it may not be justifiable for all users, particularly those new to instant photography.
Target Audience
The Fujifilm Instax Mini 12 is particularly appealing to a younger audience or those seeking a playful, easy-to-use instant camera. Its vibrant design and simple operation make it perfect for parties, gatherings, and casual photography. Conversely, the Polaroid Now targets a more diverse demographic, including photography enthusiasts who appreciate classic aesthetics and advanced features. With its improved functionalities and compatibility with various films, the Polaroid caters to those interested in exploring more creative photography options. Ultimately, your choice will depend on whether you prioritize fun or feature-rich photography.
Ease of Use
Both the Fujifilm Instax Mini 12 and the Polaroid Now offer straightforward user experiences, but they cater to different preferences. The Instax Mini 12 is designed for simplicity, making it ideal for users who want to quickly capture and print photos with minimal fuss. Its built-in flash and auto exposure mode help users achieve good results without needing extensive knowledge of photography. The Polaroid Now, while still user-friendly, includes additional features that may require a bit more understanding, such as the self-timer and double exposure modes. While both cameras are easy to operate, the Fujifilm may be more suited for those who prioritize instant gratification in their photography.
Which should you buy?
Ultimately, the decision between the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation i-Type Instant Camera hinges on your personal preferences and photography needs. If you're looking for a vibrant, easy-to-use camera that offers great value with its accessory bundle, the Fujifilm is an excellent choice at $127.95. However, if you seek advanced features, improved photo quality, and a classic design, the Polaroid Now, priced at $153.99, may be worth the investment. Each camera has its unique strengths, so consider what matters most in your instant photography experience before making a decision.

