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Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now+ Generation 2 - Camera + Film Bundle

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film sheets and battery life, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on sales rank and price.

The Fujifilm Instax Mini 12 offers a fun and comprehensive package at a lower price, while the Polaroid Now+ Generation 2 provides advanced features for creative control.

Why Fujifilm Instax Mini 12 Instant Camera Lilac is better

Price

Fujifilm is cheaper by $25.

Included Film

Fujifilm includes 40 sheets compared to Polaroid's 16.

Portability

Fujifilm is more compact and easier to carry.

Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better

Features

Polaroid offers Bluetooth connectivity and advanced controls.

Image Quality

Polaroid's dual lens system enhances shot accuracy.

Creative Options

Polaroid allows for light painting and double exposure.

Overall score

Fujifilm Instax Mini 12 Instant Camera Lilac
85
Polaroid Now+ Generation 2 - Camera + Film Bundle
75

Specifications

SpecFujifilm Instax Mini 12 Instant Camera LilacPolaroid Now+ Generation 2 - Camera + Film Bundle
Camera TypeInstantInstant
ConnectivityNoneBluetooth
Auto FocusNoYes
App ControlNoYes
Color Options11

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera LilacPolaroid Now+ Generation 2 - Camera + Film Bundle

Design and Aesthetics

The Fujifilm Instax Mini 12 presents a playful and vibrant design with its lilac purple color, appealing to those who appreciate a fun aesthetic. In contrast, the Polaroid Now+ Generation 2 opts for a sleek black finish, embodying a more classic and modern look. While the Instax Mini 12 is compact and user-friendly, making it perfect for casual photography, the Polaroid Now+ stands out with its dual lens system and Bluetooth connectivity, suggesting a more versatile approach to instant photography. The distinct styles of these cameras cater to different preferences, whether one seeks a whimsical touch or a sophisticated design.

Features and Functionality

The Fujifilm Instax Mini 12 includes a range of accessories, such as a carrying case, 40 sheets of Instax film, and various colorful frames, enhancing its overall value. Conversely, the Polaroid Now+ Generation 2 offers advanced features like a Bluetooth-connected app that allows for manual control, light painting, and double exposure, providing more creative options for users. Although the Instax Mini 12's functionalities are great for straightforward instant photography, the Polaroid Now+'s additional features may appeal to more experienced photographers seeking to experiment. The choice here largely depends on whether one prioritizes simplicity or creative flexibility.

Image Quality

When it comes to image quality, both cameras produce credit-card-sized prints characteristic of their brands. The Fujifilm Instax Mini 12 is designed for easy shooting, allowing users to capture moments quickly and see them develop almost immediately. The Polaroid Now+ Generation 2, with its dual lens autofocus system, aims to improve shot accuracy, potentially resulting in clearer and more focused images. While the Instax Mini 12 is great for fun and spontaneous photography, the Polaroid Now+ may provide superior results in terms of detail and composition, especially for those who utilize its manual features.

Film and Printing

Fujifilm includes 40 sheets of Instax film in its bundle, allowing users to start capturing memories right away. On the other hand, the Polaroid Now+ Generation 2 comes with a pack of 16 color photos, which is significantly less. While the Instax film is known for its vibrant colors and quick development, the Polaroid's film offers a classic feel and compatibility with both i-Type and 600 films. The difference in the number of included film sheets—40 for Fujifilm versus 16 for Polaroid—highlights a substantial disparity in value for users looking to shoot frequently.

Portability

The Fujifilm Instax Mini 12 is designed with portability in mind, featuring a fashionable carrying case that adds convenience when traveling. The camera's compact size allows for easy handling and storage, making it a great companion for outings. The Polaroid Now+ Generation 2, while stylish, is slightly bulkier due to its additional features like the Bluetooth connectivity and the dual lens system. This may affect its portability compared to the more lightweight Instax Mini 12. Those who prioritize taking their camera on the go may find the Instax Mini 12 to be a more suitable option.

Price Comparison

With a current price of $149.95, the Fujifilm Instax Mini 12 is about 14% cheaper than the Polaroid Now+ Generation 2, which retails for $174.99. This price difference may significantly influence purchasing decisions, especially for budget-conscious consumers. The value offered by the Fujifilm, with its extensive accessory bundle, makes it an attractive option for those looking to maximize their purchase. Conversely, the additional features of the Polaroid may justify its higher price for users seeking a more advanced instant photography experience.

Bestsellers and Market Position

The Fujifilm Instax Mini 12 holds a sales rank of 10,258, indicating that it is quite popular among consumers. In comparison, the Polaroid Now+ Generation 2 has a sales rank of 23,248, suggesting that it may not be as widely favored in the instant camera market. This difference in popularity may reflect user preferences for simplicity and fun versus advanced features and creative control. Those considering their options may take into account the popularity of the Fujifilm as a potential reassurance of its quality and user satisfaction.

Which should you buy?

Ultimately, the decision between the Fujifilm Instax Mini 12 and the Polaroid Now+ Generation 2 hinges on personal preferences and photography needs. If you seek a vibrant, fun camera that comes with a comprehensive bundle and is easier to carry, the Instax Mini 12 is a compelling choice at $149.95. However, if you desire advanced features, creative control, and are willing to pay a premium price of $174.99, the Polaroid Now+ Generation 2 may be more suited to your needs. Consider what aspects are most important to you in an instant camera before making your purchase.