FUJIFILM Instax Square SQ1 Instant Camera - Chalk White vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on usability and price, Polaroid Now+ 3rd Generation I-Type Instant Film wins on features and battery.
The FUJIFILM Instax Square SQ1 is the more budget-friendly and user-friendly option, while the Polaroid Now+ offers advanced features for creative users.
Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better
Price
Instax Square SQ1 is $40 cheaper.
Usability
Instax Square SQ1 has a more straightforward design.
Sales Rank
Instax Square SQ1 has a better sales rank.
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
Features
Polaroid Now+ offers Bluetooth connectivity and creative controls.
Image Quality
Polaroid Now+ has an upgraded autofocus system.
Battery
Polaroid Now+ uses a rechargeable USB-C battery.
Overall score
Specifications
| Spec | FUJIFILM Instax Square SQ1 Instant Camera - Chalk White | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Current Price | $179.99 | $219.99 |
| Sales Rank | 12092 | 25739 |
| Image Size | Square | Rectangular |
| Battery Type | CR2 | USB-C |
| Weight | Lightweight | Moderate |
Dimension comparison
Price Comparison
When it comes to pricing, the FUJIFILM Instax Square SQ1 is about 18% cheaper than the Polaroid Now+. The Instax Square SQ1 is priced at $179.99, while the Polaroid Now+ is available for $219.99. This difference of $40 could be significant for budget-conscious consumers looking for an instant camera option. The price of the Instax Square SQ1 is also more stable, with an average price over the past 90 days of $191.53, suggesting that it may hold its value better over time compared to the Polaroid Now+, which has remained constant at $219.99.
Design and Usability
The design of the FUJIFILM Instax Square SQ1 emphasizes user comfort and ease of use. It features a rounded and textured grip, complete with a thumb grip attachment, making it easier to hold during use. In contrast, the Polaroid Now+ combines classic design with modern touches, including a built-in tripod mount and Bluetooth capability for enhanced functionality. While the Instax Square SQ1 focuses on being straightforward and user-friendly, the Polaroid Now+ aims to blend analog nostalgia with contemporary technology, appealing to creative users who want more control over their photography.
Image Quality
In terms of image quality, the FUJIFILM Instax Square SQ1 prints square size images, which are 1.5 times larger than Instax Mini prints. This larger format allows for a more comprehensive capture of moments, making it ideal for those who want to frame their memories in a bolder way. The Polaroid Now+ also aims for high-quality images through its upgraded two-lens autofocus system and better light meter position, offering sharper pictures. However, the choice between square and classic rectangular prints might sway users depending on their preferences for image aesthetics.
Features and Functionality
The FUJIFILM Instax Square SQ1 is designed for straightforward photography with its auto-exposure feature, ensuring bright images regardless of lighting conditions. This makes it particularly appealing for casual users who want quick results without complex settings. On the other hand, the Polaroid Now+ provides a more extensive feature set through Bluetooth connectivity with the Polaroid app. Users can access creative tools such as aperture priority, double-exposure, and remote controls, making it a more versatile option for those interested in exploring their creativity with photography.
Battery Life and Power Source
The FUJIFILM Instax Square SQ1 operates on two CR2 batteries, which are relatively easy to replace and ensure the camera is always ready for action. The Polaroid Now+ features a USB-C rechargeable battery, which is increasingly becoming the standard in modern gadgets. This could be seen as a convenience, as users can recharge it without needing to frequently purchase disposable batteries. However, the reliance on USB-C might necessitate a power source, which may not always be available in all settings.
Brand Reputation and Popularity
Fujifilm and Polaroid both carry strong reputations in the instant camera market, but they cater to slightly different audiences. The FUJIFILM Instax Square SQ1 has a bestseller rank of 12,092, indicating a solid performance in sales, while the Polaroid Now+ lags behind with a rank of 25,739. This suggests that the Instax Square SQ1 may be more popular among consumers, possibly due to its price point and user-friendly features that appeal to a broader demographic.
Portability
In terms of portability, the FUJIFILM Instax Square SQ1 is lightweight and designed for ease of carrying, making it suitable for spontaneous photography. Its straightforward design allows users to quickly capture moments on the go. The Polaroid Now+, while also designed with portability in mind, includes additional accessories in its bundle, such as a hard case and wrist strap. This may add some weight compared to the Instax Square SQ1, but it also enhances protection and ease of use when carrying the camera outdoors.
Which should you buy?
Deciding between the FUJIFILM Instax Square SQ1 and the Polaroid Now+ largely depends on your specific needs and preferences. The Instax Square SQ1 is the more budget-friendly option at $179.99, appealing to casual users who want a straightforward instant camera experience with larger prints. Conversely, the Polaroid Now+ offers advanced features and creative controls through its Bluetooth app connectivity, making it a great choice for those who prioritize versatility and want to delve deeper into photography. Ultimately, if you value simplicity and lower cost, the Instax Square SQ1 is the way to go. If you seek creative options and don’t mind spending a little more, the Polaroid Now+ may be worth the investment.

