ASICS Women's Gel-Contend 9 Running Shoes, 8, vs New Balance Women's FuelCell Rebel V5 Running
Updated August 2026 — ASICS Women's Gel-Contend 9 Running Shoes, 8, wins on price and popularity, New Balance Women's FuelCell Rebel V5 Running wins on responsiveness.
The ASICS Women's Gel-Contend 9 offers excellent value and comfort for casual runners, while the New Balance Women's FuelCell Rebel V5 is geared towards performance. Choose based on your running needs and budget.
Why ASICS Women's Gel-Contend 9 Running Shoes, 8, is better
Price
ASICS is $64.95 compared to New Balance at $144.95
Comfort
ASICS features Rearfoot GEL technology for better cushioning
Popularity
ASICS has a bestseller rank of 1155, indicating higher consumer preference
Why New Balance Women's FuelCell Rebel V5 Running is better
Responsiveness
New Balance uses FuelCell foam for a propulsive feel
Lightweight
New Balance has a FantomFit upper for ultra-light support
Versatility
New Balance adapts well for speed work and various activities
Overall score
Specifications
| Spec | ASICS Women's Gel-Contend 9 Running Shoes, 8, | New Balance Women's FuelCell Rebel V5 Running |
|---|---|---|
| Cushioning | Rearfoot GEL | FuelCell foam |
| Upper | Jacquard mesh | FantomFit |
| Outsole | Flex grooves | Longitudinal pods |
| Weight | Lightweight | Ultra-light |
| Durability | High | Moderate |
Dimension comparison
Price Comparison
The ASICS Women's Gel-Contend 9 Running Shoes are priced at $64.95, making them about 56% cheaper than the New Balance Women's FuelCell Rebel V5 Running Shoe, which is priced at $144.95. This significant price difference makes the ASICS a more budget-friendly option for those looking for running shoes without compromising on comfort and style. The ASICS shoe not only offers a lower entry price but also features like Rearfoot GEL technology and an OrthoLite sockliner that enhance comfort, making it a compelling choice for budget-conscious runners.
Comfort and Cushioning
The ASICS Women's Gel-Contend 9 features Rearfoot GEL technology that improves impact absorption, providing a softer feeling at footstrike. This technology, combined with the Ortholite sockliner, ensures excellent step-in comfort. On the other hand, the New Balance Women's FuelCell Rebel V5 utilizes FuelCell foam, which delivers a propulsive feel and responsiveness that adapts to various running styles. While both shoes excel in comfort, the ASICS offers a more plush, cushioned experience, making it ideal for longer runs, whereas the New Balance may appeal more to those seeking a dynamic, responsive feel for speed work.
Upper Construction
The ASICS Women's Gel-Contend 9 features a jacquard mesh upper that improves airflow, enhancing breathability during runs. This is complemented by synthetic stitching on the overlays for added support. In contrast, the New Balance Women's FuelCell Rebel V5 boasts a FantomFit upper, which provides ultra-light bonded support. While both uppers are designed to cater to the needs of runners, the ASICS option prioritizes breathability and durability, making it suitable for longer distances. The New Balance, however, focuses on lightweight support, which may be more appealing for speed-focused activities.
Outsole Performance
In terms of outsole performance, the ASICS Women's Gel-Contend 9 incorporates flex grooves that improve flexibility, allowing for a more natural foot movement. The synthetic rubber outsole also contributes to stability across various terrains. The New Balance Women's FuelCell Rebel V5 features longitudinal outsole pods designed for better traction and durability. While both shoes offer good outsole performance, the ASICS is likely to perform better for casual runners who value flexibility, whereas the New Balance could be more suited for those who prioritize traction in competitive scenarios.
Sales Rank and Popularity
The ASICS Women's Gel-Contend 9 has a bestseller rank of 1155, indicating its popularity among consumers in the running shoes category. In contrast, the New Balance Women's FuelCell Rebel V5 has a higher sales rank of 24349, suggesting it is less favored in comparison. This difference in sales rank could reflect varying consumer preferences, with the ASICS model resonating more with those searching for reliable, everyday running shoes. The lower sales rank of the New Balance may also indicate that while it is a premium product, it hasn't captured the same level of market interest yet.
Versatility and Use Cases
The ASICS Women's Gel-Contend 9 is designed for versatile use, making it suitable for various terrains and casual running, thanks to its excellent cushioning and supportive features. It is ideal for those who engage in longer runs or need a dependable daily trainer. Conversely, the New Balance Women's FuelCell Rebel V5 is more geared toward performance, offering a propulsive feel that adapts quickly between longer runs and speed work. This makes it a better fit for runners looking for a shoe that can handle fast-paced training sessions or races.
Aesthetic Appeal
In terms of aesthetic appeal, the ASICS Women's Gel-Contend 9 comes in a Lilac HINT/Bluebell colorway, which offers a refreshing and stylish appearance for casual runners. The New Balance Women's FuelCell Rebel V5, available in Linen/Grey Matter/White, presents a sleek, modern look that may attract a different demographic. While both shoes have appealing designs, the choice may come down to personal style preferences, with ASICS focusing on vibrant colors and New Balance opting for a more understated, sophisticated palette.
Which should you buy?
Choosing between the ASICS Women's Gel-Contend 9 and the New Balance Women's FuelCell Rebel V5 ultimately depends on your specific running needs and budget. The ASICS model offers excellent value at $64.95, providing comfort and support suitable for casual runners and long distances. Its popularity, as indicated by its sales rank, suggests that many find it a reliable choice. On the other hand, if you're seeking a responsive, performance-oriented shoe and are willing to invest more, the New Balance at $144.95 might be worth considering. In summary, for budget-conscious runners seeking comfort and durability, the ASICS is the better option, while the New Balance is ideal for those prioritizing performance and responsiveness.

