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ASICS Women's Gel-Contend 9 Running Shoes, 8, vs New Balance Women's Fresh Foam 680 v9 Running Shoe

Updated August 2026 — ASICS Women's Gel-Contend 9 Running Shoes, 8, wins on popularity and price, New Balance Women's Fresh Foam 680 v9 Running Shoe wins on design.

The ASICS Women's Gel-Contend 9 offers better value and cushioning, making it a strong choice for runners. The New Balance Women's Fresh Foam 680 v9 excels in design and comfort.

Why ASICS Women's Gel-Contend 9 Running Shoes, 8, is better

Price

ASICS is $7.29 cheaper

Cushioning

ASICS features Rearfoot GEL technology

Flexibility

ASICS has flex grooves for better movement

Why New Balance Women's Fresh Foam 680 v9 Running Shoe is better

Design

New Balance has a modern molded mesh upper

Comfort

New Balance offers superior underfoot comfort

Brand Reputation

New Balance is known for innovative designs

Overall score

ASICS Women's Gel-Contend 9 Running Shoes, 8,
85
New Balance Women's Fresh Foam 680 v9 Running Shoe
78

Specifications

SpecASICS Women's Gel-Contend 9 Running Shoes, 8,New Balance Women's Fresh Foam 680 v9 Running Shoe
BrandASICSNew Balance
Price$64.95$72.24
CushioningRearfoot GELFresh Foam
UpperJacquard meshEngineered mesh
Sales Rank115513435

Dimension comparison

ASICS Women's Gel-Contend 9 Running Shoes, 8,New Balance Women's Fresh Foam 680 v9 Running Shoe

Price Comparison

When comparing the ASICS Women's Gel-Contend 9 Running Shoes and the New Balance Women's Fresh Foam 680 v9 Running Shoe, the ASICS option is about 10% cheaper, priced at $64.95, while the New Balance is available for $72.24. This price difference of approximately $7.29 could be a significant factor for budget-conscious shoppers looking for quality running shoes. While both shoes are designed for comfort and support, those looking to save a bit of money may lean towards the ASICS model.

Comfort and Cushioning

The ASICS Women's Gel-Contend 9 features Rearfoot GEL technology, which enhances impact absorption, creating a softer footstrike and better overall comfort. In contrast, the New Balance Women's Fresh Foam 680 v9 boasts Fresh Foam midsole cushioning that is designed for an ultra-cushioned, lightweight ride. Both shoes aim to provide comfort during runs, but the ASICS model's additional focus on impact absorption may appeal more to runners who prioritize cushioning during high-impact activities.

Design and Aesthetics

In terms of design, the ASICS Women's Gel-Contend 9 sports a sleek polyester upper in a lilac and bluebell color scheme, which offers both style and functionality while ensuring breathability. On the other hand, the New Balance Women's Fresh Foam 680 v9 features a breathable molded engineered mesh upper, promoting airflow while maintaining a modern look. While both models are visually appealing, the choice may come down to personal preference regarding color and design elements.

Breathability

Breathability is another essential aspect for running shoes. The ASICS model incorporates a jacquard mesh upper that enhances airflow, ensuring your feet remain cool during runs. Meanwhile, the New Balance model's premium molded engineered mesh upper also focuses on breathability, allowing for comfortable wear over long distances. Both shoes address the need for ventilation, but the ASICS may have a slight edge with its specific mention of improved airflow features.

Flexibility and Support

The ASICS Women's Gel-Contend 9 is designed with flex grooves in the outsole, which improve flexibility, allowing for natural foot movement during runs. Additionally, synthetic stitching on the overlays provides extra support. In contrast, the New Balance Women's Fresh Foam 680 v9 supports underfoot comfort with an integrated rubber outsole but does not emphasize flexibility to the same extent as the ASICS model. For runners who prioritize flexibility in their footwear, the ASICS may be the better choice.

Sales Rank and Popularity

When it comes to popularity, the ASICS Women's Gel-Contend 9 has a sales rank of 1155, making it a bestseller in its category. In contrast, the New Balance Women's Fresh Foam 680 v9 has a higher sales rank of 13435, indicating it is less popular among consumers. This difference in sales rank could suggest that the ASICS model is a more trusted choice among runners, potentially reflecting its performance and overall satisfaction among users.

Brand Reputation

Both ASICS and New Balance are well-respected brands in the running shoe market. ASICS is known for its focus on running technology and performance, particularly in cushioning and stability. New Balance is recognized for its innovative designs and comfort features. While both brands have their strengths, ASICS may have a slight advantage in terms of specific technologies aimed at runners, particularly with the GEL cushioning system.

Which should you buy?

In conclusion, if you are seeking a more affordable option, the ASICS Women's Gel-Contend 9 Running Shoes at $64.95 provide excellent cushioning and flexibility, making them a strong contender for serious runners. However, if you prefer a shoe with unique design elements and superior underfoot comfort from the Fresh Foam technology, the New Balance Women's Fresh Foam 680 v9 at $72.24 could be the right choice for you. Ultimately, your decision may depend on your specific needs regarding comfort, price, and brand preference.